36 PROJECT REPORT


balcony or terrace, with the beach houses having private front and rear gardens and roof terraces.


Since Shoreline’s early planning stages it’s faced mixed reviews from locals. Concerns have been expressed over its beachfront location, as well as the fact that it’s only offering high-end options, with the one-bedroom apartments starting from 9,000 and beach houses north of a million. However, director at ACME James Denner asserts that the luxury nature of the apartments was a natural result of the “exclusive beachfront location; a suitable choice.” Although another controversial part of the plans, the variety on offer within the scheme from one-bed apartments to beach houses was an intentional way to “approach different ways to live by the sea,” says Denner.


PLANNING & DESIGN


The building’s design puts the emphasis on curves, from its balconies to curved walls throughout; the entire building’s facade curves from one end to the other. This is a “contemporary take on the traditional Edwardian curved terrace,” referencing Marine Crescent which sits


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just behind Shoreline. The form has the benefit of maximising the sea views from every unit, explains Denner. A communal garden sits at the rear of the building at podium level above the undercroft car park, and framed within the curve of the building, this is sheltered from coastal breezes.


Planning constraints included the fact the building needed to sit within the consented masterplan envelope, explains Denner, however this facilitated the height variations and variety of units which contribute to the building’s character. “From a planning perspective, it had to offer exciting features visible from the public realm, such as the facade or the communal garden; although fully private, the latter can be seen from the street, too,” he explains.


The curvaceous forms of the facade were also intended to echo the ow of water and shape of waves, pebbles and the coast, Denner explains. The materials used have been chosen to reect the historic location but also serve the stringent durability requirements of a seafront – white glazed bricks, from La Paloma in Spain, refer to the “white stucco Regency houses at the top of the


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