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COMMENT 15


Apprenticeships can be a great solution to help reduce the shortfall, by providing hands-on training, helping individuals gain practical experience and valuable skills that are necessary for success in the workforce. Additionally, apprenticeships often offer


a pathway to full-time employment, which can be especially benefi cial for those who may not have pursued higher education or have had diffi culty fi nding work in the past. Through apprenticeships, individuals can gain the necessary skills to become productive and valuable members of the workforce, helping to fi ll the current gap in the job market.


APPRENTICE CASE STUDY Carla Wylie is a 28 year old single mother, who is currently undertaking her Level 4 site supervisor apprenticeship at Keepmoat’s Farington Mews in Leyland. Carla has always dreamed of working


experience placement to get a better understanding of the site manager role, as well as the housebuilding industry as a whole.


Keiran Frankland, Keepmoat apprentice on site


in construction, despite it being a traditionally male-dominated industry. She started her training with Keepmoat by undertaking a one-month work


During this placement, Carla spent some of her time working alongside the site management team, and this gave her an understanding of the responsibilities which are involved with working in site management, including an insight into the working day of a site manager. Carla has tips for others looking to take up a similar role: ‘’My advice to anyone currently undertaking an apprenticeship, or thinking about it in the future, would be that every day is a school day. Listen, learn, and don’t be afraid to ask questions!” She continues: It’s important to have a positive attitude and to try to fi nd solutions to problems that arise. Apprenticeships are a great way to earn whilst you learn, which has been essential for me so I can provide for my son.’’


WITHOUT BUILDING UPON MY INDEPENDENCE, UNDERSTANDING OF THE WIDER WORKING WORLD AND COMMUNICATION AS AN APPRENTICE, MY CAREER WOULD LOOK VERY DIFFERENT


GivBax Rewards shortlisted for top international award G


ivBax Rewards – the new loyalty programme from the ARDEX Group UK – has been named as a fi nalist for a


prestigious international award. The programme – designed for users of BAL or ARDEX tiling or fl ooring products – has made the shortlist in the Best B2B category at the International Loyalty Awards. ARDEX Group UK is up against global giants including Budweiser, Ferrero and ExxonMobil which is already proving testament to the success to date of GivBax Rewards and recognition of such a leading programme. The International Loyalty Awards celebrate


excellence, innovation and best practice in the loyalty industry from across the world. This iconic contest celebrates the loyalty industry’s most exceptional projects on a global scale. Testament to the longevity of the awards, is the high esteem in which they are held across the world and the exceptionally high standards adhered to. All categories are judged by an infl uential


and respected judging panel, which comprises over 25 loyalty experts working in all markets and sectors. They have a wealth of experience working in loyalty and know what it takes to shine and succeed in our ever-changing competitive world. The judging is robust, credible and transparent including shortlisting, pre-scoring and a judging session over three days when the panel discusses each entry in


HBD04_BAL/Ardex_HPAdv.indd 1


programme in a new category – “The 2024 International Loyalty Programme of the Year – As Voted by the Public.” This will be open to all fi nalists in every category. Voting took place in March, with the winners being announced in Dubai on 24th April. David Hackett, managing director at ARDEX Group UK, said: “Being named as a fi nalist for this prestigious award is a testament to the innovative forward-thinking nature of the ARDEX Group UK – where we are always looking at ways to add-value to our products and services.” “Despite only being six months old, GivBax


detail to select the winners. GivBax Rewards has been recognised in this global shortlist due to both the ease-of-use member benefi ts provided by innovative receipt-scanning technology and cash reward redemption via ATMs, together with its success to benefi t so many ARDEX and BAL customers in just six months. Within six months of launch 8.8% of ARDEX


Group UK sales have been logged within the program, with a 73% member engagement rate. For the fi rst time ever, the public will also be able to vote for their favourite loyalty


Rewards has already seen more than 17% of our total customer base signing-up and using the programme, with tens of thousands of pounds worth of redemptions being made – that is cash back directly into the pockets of fi xers and fl oor layers across the country. GivBax members have been blown away by the programme, which is shown by the numerous positive reviews submitted as part of the award entry.” Check out ARDEX and BAL’s social media


accounts to fi nd out how to vote for GivBax Rewards for “The 2024 International Loyalty Programme of the Year – As Voted by the Public.” To fi nd out more about GivBax Rewards or to sign-up to the program visit the website.


01440 714939 ARDEX.co.uk/givbax


WWW.HBDONLINE.CO.UK 22/04/2024 13:54


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