INTERIORS 83


VitrA at the Installer Show 2023 V


itrA Bathrooms UK is one of the fastest-growing bathroom brands in the UK. The company exhibited at


The Installer Show, NEC Birmingham with a stand jam-packed with industry experts, product innovation and fun! Bathroom


installers who visited the


stand not only got hands-on with the new VitrA frames and concealed cisterns, which are arguably one of the easiest to install on the market but also learnt more about VitrA’s award-winning V-Care Smart shower toilets as well as VitrA Aquacare WCs that provides toileting with the convenience of a built-in bidet. Additional product highlights include the Vitrus frame, which provides the perfect retrofit solution for wall-hanging WCs, and the striking Origin brassware collection.


Complementing the product launches,


VitrA included a basketball court on the stand, with a toilet seat basketball hoop! Anyone shooting three hoops could try and crack a safe containing a pizza oven from Ooni – the Fyra 12, with basketballs on offer whether the safe is cracked or not!


Plumbing influencer James Lawrence, the lead reviewer and advice guru from Plumberparts, was on the stand on Tuesday and Wednesday. At the show, he participated in VitrA’s industry survey, where every participant received an extra mini gift.


ADF07_VitrA_Interiors - Bathrooms_Half Page Advertorial.indd 1


Senior Channel Marketing Executive Lucy Holland said: “We have a solution for all things bathroom, designed beautifully, tested thoroughly, and certified appropriately.”


01235 750990 www.vitra.co.uk 14/06/2023 13:55


ADF JULY/AUGUST 2023


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