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It essential that we encourage energetic and creative talent on board to take the industry forward


about it. If we get what we’ve always got by doing what we’ve always done, then the message in our invitation must change to get the desired results. Fortunately, we have a powerful message with a wide range of opportunities to offer to young people, as they look to take their first steps in their career.


The key messages


Only by engaging better with young people will we be able to get rid of misconceptions and negative views they might have around construction which are currently proving hard to shake.


Our industry is the second highest paid sector in the UK and can offer a long-term career in an environment that is constantly growing and evolving. It’s responsible for building homes for the


future, schools and universities, to produce future world leaders, research labs to find cures for the modern world’s illnesses and to prevent environmental disasters, green energy plants for cleaner fuel, and transport hubs to enable us to explore the world. Future generations can either talk and protest about climate change or join our industry to truly make a difference. There is no more rewarding place than the construction industry to turn words into action.


Driving improvements


The continuous failure to encourage more labour on site now means that whereas a reduction in construction time used to be the greatest driver and commodity in the industry, it’s now its people. So, if we can’t find the people to do the


work, then the materials and the processes must be able to compensate to do the work instead, which is why offsite manufacturing and other forms of modern methods of construction are a huge part of the solution. Smart, progressive businesses will find a modern solution, and excel. Those stuck in the past, who fail to change their ways, will fall behind. I know which side of the fence I’m on. Do you?


Paul Richards is managing director of Aquarian Cladding Systems


WWW.ARCHITECTSDATAFILE.CO.UK ADF NOVEMBER 2021


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