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YG ENTERTAINMENT HQ, SEOUL UNSTUDIO
The South Korean K-Pop music scene is a major force in the global music industry, and in 2017 the main producers of K-Pop, YG Entertainment, invited UNStudio to design their new headquarters building in Seoul. The building houses office spaces, meeting rooms and recording studios, all of which are organised to provide employees with “the most uplifting and inspiring work environment possible,” said the architects. The new HQ is located on a site that borders low-density housing to one side, and faces a dense network of highways and bridges on the other, although also overlooking a large green park. Situated directly next to the existing YG Building, the building’s interior is brightly lit, with a range of white tones and geometric lines. According to the architects, the building’s shell “manifests as a new urban speaker,” and is designed to be “more reminiscent of a product than a building.” The seven office levels are oriented to give views of the park, and bring daylight on all work floors. The meeting and collaboration spaces on the first four floors face an interior atrium, a “collective space” in the heart of the building. This area acts as a “central stage” for the lower level offices and recording studios, as well as for staff and visitors. The interior facade of the atrium is punctuated by exposed, capsule-like meeting rooms for work or resting. On ground level, the atrium space hosts a hidden garden and functions as a “living room” to welcome visitors. Fully glazed areas are located towards the park, and the central zone on this side of the building is equipped with balconies. BIPV solar cells are also integrated in the south- facing facade and on the roof. Within the semi glazed areas, perforation patterns and alternating aluminium and glazing panels provide a glimpse of the functions and activities inside the building. The building is illuminated at night, helping it “become an identifiable part of the city’s skyline.”
UPTOWN ATX, TEXAS SWA/BALSLEY
Construction is underway on the $3bn, 66-acre Uptown ATX neighbourhood in Austin, Texas, with a public realm designed by SWA/Balsley with Coleman & Associates. The “sustainable urban development” will introduce workspace, multi-family, retail, hospitality, and a new Capital Metro Rail Station in the heart of Austin’s “second downtown.” The design comprises 3.2 million ft2 of workspace, 2.9 million ft2 of multi-family units, 600,000 ft2 of retail and hospitality, and 11 acres of public open space. The new Capital Metro Rail station – which recently broke ground – provides a much needed connection to downtown Austin and the larger region. The SWA/Balsley team is tasked with design and implementation of all the district’s streetscapes, seven public parks and plazas, and amenity terraces for two development blocks. Together with the development, this “robust public realm” will establish Uptown ATX as a “new regional destination to work, live, and play,” said the project team.
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ADF APRIL 2022
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