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My job in five Ucheora Obi is

Macmillan Education’s research and insight manager

Describe your role I am the research and insight manager at Macmillan Education, with a specific focus on the EFL (English as a foreign language) side of the business. Macmillan Education has been building a completely new marketing team this year, reflecting a shift towards a more strategic and customer- led approach to how we market our products. Being a new role, my job is extremely varied and no two days look the same! My main remit is to act as a key bridge between our publishers, brand managers and customers, building robust research processes for the development of our products along the way.

What do you like best about your role? The wide exposure that I get to the business! My role sits across all of our publishing and brand teams, looking at both traditional and more innovative digital publishing. As a people person, I love the variety of people that I get to interact with. Being in a new role has involved taking the time to understand how things have previously been done, which can be a challenge, but it appeals to my inquisitive nature. Knowing that I’m playing a part in shaping how things will look going forward is extremely rewarding. Plus, working in a team of bright, passionate and friendly people, certainly makes going into work enjoyable.

Which new projects or titles are you working on at the moment? One of the key strategic

projects that I have been able to initiate is a global customer segmentation—a first for us. This is an ongoing project, but I’m excited to see the impact it will have on the business. Another important part of my role is the creation a fortnightly industry newsletter. This has been a successful mechanism for delivering news within the business and raising the profile of our new team; and it keeps my creative juices flowing. We have lots of exciting

new products coming up, so researching and contributing to the product development process keeps me busy.

Which skills do you need for your role? A key skill is active listening. I have to be able to understand (or at least empathise) with colleagues’ challenges, and translate these into actionable research briefs/plans, with a commercial focus. I have found that being personable and open-minded is helpful when engaging with colleagues— especially those who are new to research. To this effect, resilience and flexibility can also be important.

What advice would you give to those looking to work in the industry? As is true of any industry, don’t be afraid to bring in the skills and knowledge that you have developed. Researching different types of customers across a variety of industries has shown me that there are some inherent needs that humans have. I believe looking outside publishing can help us to enhance our understanding the industry (and vice versa).

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Job of the fair SALES

Black Library Sales Manager LOCATION Nottingham

Do you want to increase Black Library sales volume through building effective commercial relationships with all internal and external sales and market- ing channels across the globe? Are you excited by develop- ing and improving Black Library’s existing and established distribution partnerships within Europe and North America? Are you excited by the challenge of seeking out and introduc- ing new and exciting markets across the globe in which all Black Library products could be sold? Are you excited by the challenge of working closely with Games Workshop’s Retail, Trade and Web sales businesses, as well as its Marketing team, in order to identify Black Library sales growth opportunities within these sales businesses and then deliver them? Do you want to be a part of Black Library’s lasting legacy and contrib- ute to its product range and ongoing growth? You will be directly responsible for delivering sales volume growth through European and North American book distrib- utors. In doing this you will be responsible for managing a Sales Agent based within the US. You will be directly respon- sible for introducing new markets for Black Library products anywhere in the world. You will be working collaboratively with all Games Workshop sales channels and its Marketing team to ensure that all opportunities to grow Black Library sales and promote the Black Library brand within these chan- nels are taken.


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