SURGERY SESSIONS


Through the looking glass Making the market grow 14:00


keynote Non-fiction for Generation Z and beyond Ian Hudson DK, c.e.o.


14:20 Lantana: Publishing with a passion Dr Alice Curry Lantana Publishing, founder and publisher Nadine Kaadan Children’s author and illustrator


14:30 case study A Change is Gonna Come


Lauren Ace Little Tiger Group, brand director Darren Chety Teacher and writer Charlie Morris Little Tiger Group, publicit and marketing executive


14:45 panel New routes to the customer


Japhet Asher Carlton Publishing, digital director Lucy Powrie Book blogger and vlogger Julia White Twitter, entertainment and lifestle content partnerships


15:15 Identifying high-value audiences and influencers for smarter campaigns and launches Doti Irving Four Colman Gett, m.d. Kath Ludlow Four Engage, m.d.


15:30 panel From page to screen and beyond


CHAIR Philip Jones The Bookseller, editor Ron Fogelman Writer, producer and rights specialist Catherine Clarke Felicit Bryan Associates, agent


COFFEE BREAK/SURGERY SESSIONS Get real The next generation of readers


16:05 Publishing for kids in today’s world Anna Bassi The Week Junior, editor


16:20 The Empathy Factor How books can create better citizens Professor Robin Banerjee Universit of Sussex, professor of developmental psychology Miranda McKearney OBE EmpathyLab, founder


16:30 What children want Exclusive insight from Authorfy Mel Taylor-Bessent Authorf, director


16:40 WriteNow Finding, mentoring and publishing underrepresented writers Nazneen Ahmed UCL research associate, author Mainga Bhima Penguin Random House Children’s Books, assistant editor


16:50 Poetry as mindfulness for Generation Z Allie Esiri Writer and editor


17:00 keynote From Charlie and Lola to children’s laureate


Lauren Child Author and illustrator IN CONVERSATION WITH


Alex O’Connell The Times, arts editor DRINKS RECEPTION www.thebookseller.com 09


Digital surgery Looking for advice on how to develop your digital strategy? Book in a chat with Tom Bonnick, business develop- ment manger and commissioning editor at the British Book Awards’ Children’s Publisher of the Year, Nosy Crow.


Sales & marketing surgery In need of help to craft a perfect marketing campaign—even on a limited budget? Kate Manning will be on hand, bringing 20 years of experience in the book business to help answer your sales and marketing questions.


Spaces are limited; to reserve a slot email hilary.bell@thebookseller.com


Publicit, digital, and sales and marketing experts will be available for 10-minute slots during the tea breaks and over lunch.


Publicity surgery Want to know how to maximise column inches or how to plan an unmissable event? Freelance publicist Nina Douglas is here to help with all your publicity queries.


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