SECTOR ANALYSIS
Trendwatch Coronation picture books
68,914 units
Maria Isabel Sanchez Vegara King Charles Frances Lincoln Children’s
22,715 units
TOM PERCIVAL’S WORLD BOOK DAY TITLE CLAIMED SEVENTH PLACE
may have been wider in the indie ranking—You Choose Your Adventure was muscled out into third by L D Lapinski’s The Strangeworlds Travel Agency: Adventures in the Floating Mountains, which booked a ticket into second place. Is Jamie Smart the indie David Walliams—in book sales terms only,
this reporter hastens to add? The author and cartoonist notched up nine titles in the top 50, with Bunny vs Monkey: Multiverse Mix-Up! the highest-ranking non-World Book Day title in the chart. Six more Bunny vs Monkey titles filed into the top 50, with Looshkin: The Maddest Cat in the World and sequel Oof! Right in the Puddings! got its just desserts by débuting in 29th place. Smart’s dominance over the indie chart was reminiscent of the late 2010s-era hold Walliams’
backlist held over the kids’ rankings. But Smart wasn’t just an indie darling, holding his own in the TCM-wide charts too—his volume has bounced 117% for the first half of 2023 compared to the same period last year, and his total BookScan value to date is now just a stone’s throw from
the £5m mark. Multiverse Mix-Up! charted 10 places higher among indies than its TCM-wide position, but it’s still sold a heſty 56,000 copies via BookScan since January. Julia Donaldson’s highest-ranking title in the independent chart was not The Smeds and the Smoos, as it was in the TCM-wide ranking, but the Catherine Rayner-illustrated The Bowerbird, which charted in 16th place—793 places above its BookScan position. Three more Donaldson titles, all illustrated by Axel Scheffler, thundered into the independent Top 50, with The Baddies, The Gruffalo and Zog charting 18th, 28th and 46th respectively. Hannah Gold and Levi Pinfold’s The Lost Whale joined the duo’s Waterstones Children’s Book of the Year-winning The Last Bear in the chart, as A F Steadman also notched
Only one coronation- lit picture book found its way into the independent Top 50, with Nicholas Allen’s The King’s Pants hitting 49th
Andrea Mills King Charles III DK Children’s
22,520 units
Winnie the Pooh Meets the King Farshore
HANNAH GOLD’S THE LOST WHALE CHARTED IN THE TOP 20
up two places with Skandar and the Unicorn Thief and sequel Skandar and the Phantom Rider flutering into 23rd and 36th place respectively. Independent bookshops had already displayed a less-than- enthusiastic response to Prince Harry’s Spare over in the non-fiction chart, and children’s was no exception. While Maria Isabel Sanchez Vegara’s Litle People Big Dreams title King Charles spent three weeks in the overall Children’s number one in the spring and charted 15th in the TCM-wide kids’ chart for the period, it was nowhere to be seen in the indie chart. Only one coronation-lit picture book found its way into the independent Top 50, with Nicholas Allan’s The King’s Pants hiting 49th.
20,372 units
Maria Isabel Sanchez Vegara’s Queen Elizabeth Frances Lincoln Children’s
19,381 units
Peppa and the Coronation Ladybird
*Sales are across all editions through the entire TCM.
August 2023–January 2024 07
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