Places
Previous page: Mortimer House in Fitzrovia, with interiors designed by New York-based studio AvroKO.
Right and below left: Martin Brudnizki was charged with redesigning world-renowned members’ club Annabel’s in Mayfair.
Below: After Soho House opened its first London club, other purpose-built spaces followed suit.
Opposite page: The Ministry, the members’ club by record label and nightclub Ministry of Sound, is designed to accommodate the space’s changing moods, which can vary from day to day and hour to hour.
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breakfast through to dinner on a Monday are very different to Friday when people are excited for the weekend, and 5pm in June is very different from 5pm in December. So the space is always evolving and the music, food, the amount of alcohol, and the number of guests changes constantly. There are tables the same height as the bar, where you can have croissants and coffee in the morning but that are strong enough to dance on in the evening. Engaging all the senses is also something we’ve taken to a new level, and there are different soundscapes throughout the club which change all the time.” Designer Martin Brudnizki is in tune with this kind of transition, too. The atmosphere, he says, has as much to do with the operation itself and how staff help alter the mood. “You can plan a space in detail, but that doesn’t mean it will have personality – that’s the magic of creating a strong narrative, so people feel it speaks to them, which is often the attraction of joining a club in the first place,” says Brudnizki, who was charged by restauranteur Richard Caring with redesigning world-renowned members’ club Annabel’s. “Location and the history of a building also play a role. With Annabel’s, we were inspired by the flora and fauna of Berkeley Square and by its garden, which is a rarity in London. The space might be total fantasy, but it’s in context and the scheme celebrates the architecture and a mood relevant to Mayfair, which goes hand in hand with the visionary team who evoke and embody the spirit of the club. Members want something that feels accessible, but a little bit removed from their daily lives, and Annabel’s is a very special place where you just know you’re going to have fun.”
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