By Lyn Burks
The Quest to Build a More Durable Flight Suit
Travis Bradberry, the award- winning coauthor of the best-selling book Emotional Intelligence 2.0 and cofounder of TalentSmart, a consultancy that serves more than 75% of Fortune 500 companies, once said, “Influential people are never satisfied with the status quo. They’re the ones who constantly ask, ‘What if?’ and ‘Why not?’ They’re not afraid to challenge conventional wisdom and they don’t disrupt things for the sake of being disruptive; they do it to make things better.”
Ron Abbott, owner of Evolution Helmets, is definitely a disruptor in his business field.
Why flight suits?
Abbott cited more than one good reason to enter the flight suits market, but most notably it increases the competitiveness of the Evolution brand. “Many of the traditional helmet clients we’re doing business with, like air ambulance and law enforcement agencies, also have a need for flight suits,” said Abbott. “So, why not leverage our years of expertise in personal
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protective equipment (PPE) to benefit our clients?
“Additionally, many of the ‘budget’ flight suits sold today are poorly built. Some of the common problems are that they tend to fade in a few months, or the striping starts falling off in a short period of time, so we decided to design and build a
more durable flight suit.” Evolution made a decision to not compete with some of the budget flight suits on the market, but to consciously design a better flight suit that will cost $25-$50 more and last many times longer. In fact, the Sisley-Evolution one- and two-piece flight suits come with a 2-year guarantee.
If you need evidence, look no further than his recent endeavor to enter another competitive space: aviation flight suits. Abbott – a U.S. military veteran, 22,000-hour helicopter pilot, and designer/ manufacturer of the Evolution brand of flight helmets – has now developed a line of flight suits to complement the company’s helmet business. Evolution Flight Suits are made in the USA and owned by Evolution Aviation Helmets, but associated with Sisley Clothing Australia and United Designs.
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