EXECUTIVE WATCH
MARKUS SIEBERT MANAGING DIRECTOR
HeliEFB By Rick Weatherford
“Screw Plan B!” exclaims HAA pilot Markus Siebert.
Those are not words commonly uttered by a pilot who must have backup contingencies in mind for the unexpected. But Siebert is no common pilot. In addition to being an HAA pilot in Berlin, he’s also the managing director and founder of HeliEFB, a 21st century technology startup that helps helicopter pilots and operators cut through 20th century paperwork by using an intuitive iPad app as an electronic flight bag.
First, let’s quickly put his ‘screwy’ quote in context before one gets the mistaken impression that this thoughtful German entrepreneur is an aggressive “Red Baron” von Richthofen. Siebert wasn’t referring to flying, but rather giving sound advice. “If I was going to give someone career advice, it would be that you should find your passion and try to work in that area. Your chance of succeeding will be much greater if you’re doing something that you’re passionate about. It should be your sole focus. Arnold Schwarzenegger once said that when you start developing a Plan B for when you
don’t succeed, you’re losing focus on your first priority. You should not do that. It’s costing you time and energy. Screw Plan B! Now, I’m not saying you shouldn’t have a Plan B if something goes wrong in the cockpit, but when you’re trying to find a career, then go for it! Don’t say, ‘Well, I can also become this or that.’ No, you can’t; you’ll lose focus. If you want to become a pilot, then focus on being a pilot.”
Siebert lived his own advice to become a pilot, inspired in his late teens when he serendipitously saw a yellow ADAC
16
May/June 2019
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88
