Endoscopy
important element in obtaining first-hand feedback for improvements in product design and development. We see a move from open surgery to endoscopy and more minimally invasive techniques, which includes procedures such as endoscopic submucosal dissection (ESD). Whereas Japan is leading on this approach, Europe still lacks specialists for this sophisticated procedure right now. This means we need to educate physicians and improve access to training for this group. But we don’t want to focus just on the
professors; we also want to give emerging physicians the chance to work one-to-one with ESD experts, who personally mentor and provide valuable hands-on training in advanced level therapeutics. The Pentax Medical forward Academy does just that. This training initiative also creates a valuable
knowledge and information exchange network between Europe and Japan, where ESD was first developed. It entails a structured series of steps to guarantee the development of the trainee’s core skills. They are directly supported by mentors who are highly experienced in a variety of advanced endoscopic therapeutic techniques, having performed thousands of procedures over many years. Core to the programme’s success is also the
ability to formally evaluate learning progress and share feedback within it. We have also launched an Endoscopic Ultrasound (EUS) course in Europe with a mentor group led by several of the world’s top experts, which will enable us to continuously improve our product development processes across different areas. Finally, there are also plans for further such courses in the near future. This is where education and product development inspired by physicians’ feedback meet, enabling us to successfully complete a full circle in our mission to continuously innovate for endoscopic solutions that support infection prevention.
CSJ
References 1 Lenzen M, Malik A, Li M et al. The environmental footprint of health care: a global assessment. Lancet Planet Health 2020; 4: e271–e279. doi:10.1016/S2542-5196(20)30121-2
2 Siau K, Hayee B, Gayam S. Endoscopy’s current carbon footprint. Techn Innov Gastrointest Endosc 2021; 23: 344–352. doi:10.1016/j. tige.2021.06.005
NPAG 4CvAdJan21_Hres.qxp_Layout 1 14/12/2020 11:25 Page 1
3 de Santiago Enrique Rodríguez et al. Reducing the he environmental footprint of gastrointestinal endoscopy..., Endoscopy, 2022, European Society of Gastrointestinal Endoscopy.
About the author
Harald Huber is the global vice president for Product and Category Management, at Pentax Medical. He is an expert in medical product and programme management, with key expertise in artificial intelligence, single use devices and infection prevention. With 15 years of experience in global medtech and the management of global initiatives, with teams from multiple sites and cultures, he combines deep technology understanding and commercial knowhow to establish successful marketing strategies for highly innovative products.
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