Van Kaizen. Humans of iGaming
GoldenRace promises culturally nuanced crash games
Crash games have swiftly risen to prominence for their straightforward format and cryptocurrency nature, offering a perfect mix for the modern bettor. Aware of this trend, GoldenRace has placed a special focus on this vertical, designing new innovative crash games to fill casinos and bring the thrill of the moment to screens worldwide.
Last October, GoldenRace broke new ground with an iconic event, the Oktober Crash Fest. For a month, a new title was launched every week, expanding and diversifying operators’ portfolios with four new releases: Meteoroid, Don’t Drop the Ball, Bank Run and Final Fist.
Among the games that made their debut in October, Don’t Drop the Ball and Final Fist emerged as authentic game-changers, inspired by GoldenRaces most iconic Virtual Sports. GoldenRace’s foray into football- themed Crash games with Don’t Drop the Ball
Zitro Digital to showcase first title from Mighty Hammer
gaming family at SiGMA With a focus on innovation, user engagement, and state-of-the-art technology, Zitro Digital continues to extend its proven-performance games from the land-based market to the online arena. Te games provider previews the latest innovations set to be showcased at the Mediterranean Maritime Hub (MMH) at SiGMA Europe, including an array of cutting-edge iGaming products designed to boost player interaction.
"In SiGMA Europe, we will present our new range of games for the online market, in which Zitro has been investing more and more, because we are convinced about the digital distributions of our games, especially for operators operating both land-based and online, as this represents a cross- selling opportunity between these two channels”, explains José Javier Marti, COO at Zitro Digital.
“Our goal is to showcase the tremendous transformation that our product offerings have undergone, bringing to the online world the
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products we offer in the land-based casino market, as well as themed games tailored to specific times of the year."
Among the highlights, Zitro Digital will showcase the first title from the eagerly awaited Mighty Hammer gaming Family, as well as popular series including 88 Link, Bashiba Link, Link King and Link Me. Tese game titles will share the spotlight alongside the company’s extensive collection of Video Bingo.
After the successful release of the Halloween- themed slot game Apocalypse Reels, Zitro Digital will unveil new seasonal content. Tis will include titles such as Christmas-themed slot, Frozen Xmas.
Tese games are built upon mathematical and gameplay mechanics that have been successfully tested in land-based casinos worldwide, making them highly valuable for promotional strategies.
is a natural and exciting evolution committed to its players. Simultaneously, Final Fist capitalised on the success of GoldenRace’s most fierce Virtual Sport, MMA, allowing fans of fighting games to enjoy a Crash game setting.
GoldenRace is dedicated to crafting a portfolio of games that entertain and forge a deep connection with the audience through the strategic development of crash games tailored exclusively to the preferences of individual market tastes.
The initiative promises a line of culturally nuanced games and better graphics, meticulously crafted after careful market analysis, to offer an even more engaging and profitable experience, available for its operators in the near future.
On top of that, Goldenrace is about to lead once again the revolution in the virtual market with its next launch.
Many years ago, a well-known firm conducted an experiment. Te experiment was simple, they took a small group from the general public to view six live interviews at their office, via a two-way window.
Tey discretely observed each candidate’s interview with the hiring manager for a total of 3.5 seconds. Tey were then asked, “which candidate will be offered the job?”. Knowing not the content of the conversation, nor the candidates experience, they based their decision entirely on resonance. Te synergy formed between two people in a snippet of time.
iGaming is a small, yet fierce industry, led entirely by this exact sense of human interaction. Whether walking the halls at ICE or attending drinks at G2E, we constantly look out for friends and industry colleagues, often surprised when we meet someone we’ve yet to cross paths with.
Hiring in gaming, albeit non-technical, is centred firmly around who you know. Entering an interview, the transformation from human to rolodex is unmistaken. With the grill fired and questions en route we begin: who do you know, what events you do you attend, which clients will follow you, who have you worked for, which products do you love... we search for resonance finding safety in the known.
With such a small industry how can so many dedicated recruitment agencies exist? Yet agencies are paramount to the iGaming ecosystem, without the regular stream of CV’s passing from one HR to another our well of contacts dries up.
For some there is a secondary use of agencies – the free marketing of the business. A passionate, engaging recruiter on the phone, all day every day, directly speaking to your competitors is some of the best inter-industry advertising available. Tey’re directly invested in promoting your business, addressing your recent fine and buzzing about your latest product. Teir enthusiasm is infectious, turning the head of even the staunchest company committed professional.
As our industry grows and more countries regulate, the halls of ICE may not remain as familiar. In ten years we may look back fondly remembering a time when “we knew them” or at least “knew of them”.
For those interested, the interview observation group overwhelming picked the right candidate. Whether they took the job offered is, however, another question.
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