MATERIALS | COLOURS AND MASTERBATCH
“Based on the demographic information we
Above: New product (left) shows the colour contrast compared to an old product that was exposed to sunlight over a long period
the companies a thorough understanding of the needs of the different types of skiers. The team also visited the websites of 11 ski boot manufacturers, collecting a total of 499 images of individual boots presented in online catalogues. They focused on colours used in key areas of each boot, and created a 3D colour map of nearly 2,000 colour data points. This analysis gave the Clariant colour experts a solid baseline and understanding of the colours present in the market.
gathered in our interviews with ski shop owners, and our colour map, we created three mood boards to define the different target personalities and match them with colours to be used as a design guide for boots being developed for the 2021-2022 ski season,” said Roberto Romanin, Designer at Clariant ColorWorks EMEA. Each mood board featured lifestyle photos and colours to capture the spirit of the target personali- ties. Five colours were presented. The same two base neutrals – a warm white and a dark silver grey with a greenish metallic effect – filled the colour space currently occupied by black and white. These were matched with a vibrant pure red, a tactile soft green and a tech-inspired metallic petrol blue to appeal to the three target skier profiles.
For all weathers Also looking at the outdoor life is Kafrit in Israel (which owns Constab Polyolefin Additives in Germany). Weather is the greatest challenge to an outdoor product, says Nadav Goldstein, VP Busi- ness Development and Innovation: “Wind, sand, humidity, rain, air pollution and exposure to
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CONTACT US
Stephanie Hume Conference Organizer
T +1 610 478 0800 E
sttephanie.hume@
ami.in erna Organised by:
ephanie.hume@
ami.internationa nal Book your place:
www.ami.ltd/attend-thin-wall-USA Media supporters:
June 22-23, 2021 The Westin North Shore, Chicago, IL, USA
Identifying opportunities and maximizing returns in the lightweight plastic tubs, pots and trays industry
• Hear leading experts discuss the latest material, technical and machinery innovations
• Discover the latest trends in global thin wall packaging markets • Understand developments in recycling technology • Gain insight into upcoming commercial opportunities • Network and engage with industry peers
IMAGE: KAFRIT
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