PACKAGING | NEWS ANALYSIS
Packaging and Packaging Waste Directive (2018). This is particularly apparent in regard to black plastic and PS packaging. Consequently industry is stimulated to innovate to find solutions or otherwise risk their products being phased out. The upshot of this has been numerous innovations and developments for the thin wall packaging market such as alternative black pig- ments (carbon-black-free or sorting technology that can identify carbon black), technological developments in chemical recycling of PS, commercial scalability of fibre based packaging formats trialled and adopt- ed by retailers and increas- ing demand for composta- ble bio-resin in certain
applications such as coffee capsules as well as meat, fruit and vegetable trays. While “every little helps”, a full environmental analysis should be well thought- through before a major technological change is introduced in order to meet the targets of 100% of packaging placed on the market to be reusable, recyclable or compostable. The industry is definitely acting to increase its eco credentials, though some activities are still based on trial and error principles. Consumers, on the other hand, form their views based on green marketing and media campaigns designed to create an emotional response, which may not always be accurate.
About the report and author
The Global Thin Wall Packaging 2020 report published by AMI aims to support the development of robust participation strategies to meet the challenges of all sectors of the thin wall packaging market in Europe, by equipping industry players with a full understanding of the source and scale of potential for future development, growth dynamics over the next five years, market drivers and competitive pressures. The report’s author Martyna Fong is Consulting Manager – Packaging and Recycling at AMI. With exten- sive experience in research and consultancy in FMCG and downstream plastics markets, Martyna has a comprehen- sive understanding of the value chain and commercial factors that influence market dynamics, all in the context of sustainability driven initiatives. Having joined AMI in 2011, Martyna has led the development of AMI’s market leading expertise in rigid packaging markets. Martyna is now actively driving the expansion of AMI’s Packaging & Recycling portfolio. She can be contacted at
martyna.fong@
ami.international
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