COLOUR | PIGMENTS
Right: The shift to color-less bottles means caps may present a more powerful and colourful branding opportunity
off-flavour substances, such as the company’s Utmost Purity (UP) pigments — which include Irgazin Red K 3840 UP and LW and Heliogen Blue K 7097 UP — are beneficial. He also advises that package designers consider the protective aspects that colorants can provide. “Many food, pharma, and beverage packages use colour to protect the contents from light-in- duced degradation. Proper packaging can result in less greenhouse gas emissions due to improved shelf life and reduced spoilage,” Dumont says.
Driven by branding Branding, however, undoubtedly continues to be driven by colour. Mark Ryan, Marketing Manager at The Shepherd Color Company, sees strong interest in teal and aqua-blue shades for consumer goods, such as multi-use water bottles that require US Food and Drug Administration (FDA) food contact notification (FCN). Shepherd Color’s Blue 424 and inorganic pigment Green 10F687 are FDA compliant for these shades, he says. Meanwhile, Ryan sees a continued move towards
darker colours in the building products market for items such as window frames. The company’s complex inorganic colour pigments (CICPs) have been used for decades in this application and have proven their place. “Darker colours need inherently better weathering pigments [such as CICPs],” Ryan says. “As an added benefit, the Arctic Infrared Reflective pigments help reduce solar induced heat build-up and thermal warping of materials, which is important for moving parts like windows.” In the emerging area of machine vision applica-
tions, such as sensors for autonomous vehicles, Epolin’s dyes produce colour and add functionality while allowing transmission of light through the plastic, according to Epolin Technical Marketing Director Don Tibbett. “Pigments will not work in
these applications as they are a solid particle that will either block the light or introduce haze to the product,” he says. The sustainability contribution made by pig- ments can be seen in the recycling sector. The development of “NIR visible” black pigments to replace carbon black is one example (carbon black absorbs infrared light and so can prevent effective sorting using near infrared sensors at material recovery facilities). Compounding World will cover this topic in more detail in the November issue.
PCR challenge Another example can be seen as a result of the increasing use of post-consumer recyclate (PCR) content, where pigments are being tasked with helping to overcome the inconsistency of colour that results from the variable feedstream. Inorganic pigments are “a perfect candidate” for this applica- tion, according to Daniel Llado, Market Segment Manager for Plastics at Vibrantz Technologies (formed in April 2022 when Prince International Corporation completed its acquisition of Ferro Corporation and combined the two companies with Chromaflo Technologies). Vibrantz says inorganic pigments offer opacity to cover the existing colours in PCR along with the durability to withstand reprocessing. The company says that ultramarines, in combination with whites, can counteract yellowness and improve colour con- sistency. Meanwhile, a new range of red iron oxide inorganic pigments from the company is said to have enhanced dispersability for use in applica- tions such as films and fibres. The 6000 Series range covers yellow to bluish red shades, accord- ing to Llado.
Sun Chemical’s Dumont adds that to counteract
Above: Branding is driven by colour, according to Shepherd Color, with teal and aqua blues popular in the consumer sector
16 COMPOUNDING WORLD | September 2022
the unpredictable nature of PCR content “formula- tors will require purer pigments with the least influence on the post-processing of the plastics scrap.” He suggests pigments with low warping characteristics, such as the company’s Eupolen
www.compoundingworld.com
IMAGE: THE SHEPHERD COLOR COMPANY
IMAGE: SUN CHEMICAL
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