PIGMENTS | TITANIUM DIOXIDE


Paints and Plastics at FP Pigments: “Despite almost three years of falling TiO2


prices and the need for TiO2 replacements seeming to be going out of


fashion, FP-Pigments business has gone from strength to strength. Our Opacity Pigment prod- ucts provide significant cost saving opportunities through TiO2


reduction in TiO2


optimisation (typically 10% to 20% use) while maintaining perfor-


mance characteristics.” White says that with TiO2


pick up again, TiO2 prices beginning to optimisation (and cost control)


are moving back to the forefront of producer’s priorities.


“Demands for TiO2 may well be compounded Below:


SEM images with cut-away schematic showing distributed rutile in FP-Pigment’s FP-Opacity Pigment


too by the probable infrastructure investments that all governments plan in the coming years in order to rebuild broken economies after the pandemic,” he adds. “On top of this is also the rising issue of sustainability, becoming an increasing factor in the raw material choices made by producers and consumers.”


White says that with these likely scenarios in


mind, FP-Pigments is continuing to invest in its technology. Investments include a new online offering, which was developed as a result of the COVID-19 pandemic. “Our new website is now a comprehensive technical site,” he says. Information


Carbon footprint comparison fo FP-Pigments FP-510 pigment and TiO2 Source: FP-Pigments


available to visitors includes application results and discussion articles, for example explaining the use of FP-510 as a partial TiO2


replacement in PVC pipe. FP-Pigments will soon bring to market some new


products such as ultra-high brightness pure PCC and further optimised FP-Opacity Pigments. “Initial evaluation of these concept products has shown positive results that should allow further formulating cost savings through TiO2


and functional extender


replacement in plastic compounds; all while maintaining the original performance and provid- ing a carbon footprint reduction,” White says.


CLICK ON THE LINKS FOR MORE INFORMATION: � www.tipmcconsulting.com � www.chemours.com � www.lomonbillions.global � www.fjkuncai.com Fujian Kuncai � www.tngltd.com.au � www.avertana.com � www.tronox.com � www.venatorcorp.com � www.fp-pigments.com


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IMAGE: FP-PIGMENTS


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