ANTI-COUNTERFEITING | TECHNOLOGY
Additives take on fakers
Counterfeit products present a risk to brand value and consumer safety. Mark Holmes finds out how taggant technologies are improving supply chain security and traceability
The need for anti-counterfeiting features in plastic compounds continues to grow. Anti-counterfeiting additives have a clear benefit in providing protec- tion and authentication for high value products and OEM brands across many market sectors. Beyond that, the technologies also provide the option to add traceability features to plastic materials to guarantee their provenance in terms of recycled content and broader circular economy compliance. “The threats to consumers and international
trade from counterfeiting and diversion of plastics are well documented,” says Barry McDonogh, Senior Vice-President of Sales and Business Development at TruTag Technologies. “The illegitimate production and unauthorised distribu- tion of products continues to threaten consumer safety and result in significant commercial losses. While efforts have been made to counter these threats through secure packaging, more can be
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done to reduce supply-chain risk and protect consumers by integrating authentication and traceability solutions directly into plastics,” he says. “In addition to counterfeiting, the requirement for
traceability of plastics is increasingly being driven by the need to ensure the provenance of materials utilised in the economy,” McDonogh adds. “Taggants have long-provided plastic manufac-
turers and brands with a secure means of product authentication and traceability. These solutions work by emitting a distinct chemical or spectral signature. Taggants can be incorporated into a masterbatch and extruded into films or applied directly to plastics,” he says. However, McDonogh says traditional taggant solutions are limited by the need to use a propri- etary imager for verification. This means only those with those imagers can detect the taggants, and this significantly reduces the potential for authenti-
Main image: The latest
anti-counterfeit taggant
technologies provide a means to protect brand value as well as enhancing material and product traceability
December 2022 | COMPOUNDING WORLD 59
IMAGE: SHUTTERSTOCK
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