Throughout 2019, a specially commissioned anniversary logo will dominate the main façade of Pas Reform’s head office and distribution centre.


and the industry best. In essence we are still running it as a family business.” Langen’s ambitions are clear: “First and foremost, we want to be present all over the world in all bird species. Furthermore, we want to grow our market share and strengthen our posi- tion, without the urgent need to become the largest incuba- tor company in the world. We are proud to be known as inno- vative and different. More than others we focus on total hatchery solutions and more than others we want to support our customers in their day to day operation.” Besides the need for sublime equipment, this ambition is realised by optimisa- tion of processes, smart preventative maintenance and data analysation. “There is still an opportunity for further development in the field of connectivity and service.” “In essence, we are just at the beginning when it comes to total hatchery solutions. We live in a world where some hatcheries are able to focus on the finesses, opposed to oth- ers who are still in the process of switching form multi-stage to single stage machines. Just to give and idea of difference in development, Pas Reform introduced its single stage


10 ▶ POULTRY WORLD | No. 2, 2019


incubator in the early ‘60s!” Langen continues: “We have to take in account that our customers have different needs and are not all at the same stage of development of their compa- ny. We want to be ambitious, we want to be at the cutting edge of technology, but we cannot allow ourselves to be a ‘one trick pony’.”


Post hatch feeding One of the leading developments at Pas Reform is its Smart- Start technology, which enables hatcheries to incorporate the post hatch feeding solution in their (existing) hatchers. “The system comprises two key elements, precision feeding and intelligent lighting, which can be applied individually or to- gether. A lot of R&D effort was put into the hardware as well as into the development of a feed that retains water as well.” Key in this practical and flexible early feeding concept is the better development of robust day-old chicks which can be grown with no or next to no antibiotics in later life. “There are two main reasons for hatcheries to move to Smart Start. One, mainly in the Netherlands, is the demand for higher animal


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36