YOUR KEEP
COOL
use the MyView app to track the bus their children are riding via their smartphone. Also, similar to much of the technology, parents are privy to only the information regarding the bus their child is rid- ing. Alert zones can be set up so when the bus enters a pre-defined area, parents know that the bus will arrive at their bus stop or at the school within a certain time frame. Parents may set up as many alert zones as they want. Russell said MyView was an instant success, adding that 200 families
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signed on the first day. As of last month, Russell said that the families of 313 students were using the app. “Parent reaction was positive,” Russell said. “Our sense is that for a lot of our families this has been helpful for their planning. It was definitely a challenge. The app provides two main things for parents. They can pull up a map on their phone, and the sec- ond thing is they can set up an alert zone and their phone can notify them when the bus enters the alert zone.” Russell added that the number of participants represents about
30 percent of the district’s enrollment. “I think that represents a good level of usage,” he said. “100 percent is never going to hap- pen. Some parents don’t want the information because they were not impacted. Some parents drive their kids to school. We offer transportation to all students and the families decide whether they will use the transportation.” Russell added that MyView only tracks the bus and not the student.
The Rollout, Parental Acceptance and Training An issue associated with any technological leap forward is how it is
perceived by those that it is intended to help. When student ridership tracking was proposed some years ago using RFID cards, many parents approached the idea with caution fearing that the cards would give the school districts the ability to monitor their children’s movements 24/7. That suspicion still prevails in some areas, so school districts had to be careful how they presented the technology to parents. In some cases, full blown communications campaigns were
mounted. And the selling was easier following a crisis. “When we first rolled out this technology, we used a lot of commu-
nication methods and we took a screenshot of the Bus Compass app and our superintendent shared that with all of our families,” Benton- ville’s Wright said. “That proactive communication was important,
38 School Transportation News • MARCH 2023
OUR RADIATORS LET YOU
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