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INSIDE NMAI


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BETHANY YELLOWTAIL (Northern Cheyenne)


Bethany Yellowtail’s talent was developed dur- ing her childhood in the Apsaalooke Nation, where aunts taught her the art of sewing. Her professional development has come through education at The Fashion Institute of Design and Merchandise in Los Angeles and career experience in corporate fashion, where she specialized in pattern-making and design con- sultation for prominent brands. In December 2014, she launched her own


fashion label, B. Yellowtail, which is fast gain- ing notoriety on the world fashion scene. The artist’s work is sought after by celebrities and has been featured in The Huffington Post, Mic. com, BBC News, Styleite and Indian Country Today Media Network, among others. Her work has even prompted discussions about cultural appropriation, after a non-Native line allegedly used Yellowtail’s signature hourglass motif without permission. All of the pieces produced by her label


are made in the United States, and the brand “highly values incorporating Indigenous sus- tainability” into its business practices. Any de- sign element is carefully researched and hon- ors its origins. Visitors to the Native Art Market will be privy to the newest of these designs and pieces; Yellowtail will launch her new Holiday collection at the event, which will also coincide with the brand’s one-year anniversary. Her hope is that her art “carves out an honest space where an authentic voice and representation of Native fashion exists.”


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These artists and 33 others will present their works at the two-day event, beginning Satur- day, Dec. 5, and ending Sunday, Dec. 6, run- ning from 10 a.m. to 5 p.m. daily, in the New York Museum’s Diker Pavilion. Additionally, a ticketed preview party will be held Friday, Dec. 4, from 4:30 p.m. to 7:30 p.m., offering an early opportunity to view and purchase items, as well as to meet the artists. The party also includes a cocktail reception and artist talk. Tickets are available on the website of the Na- tional Museum of the American Indian under the “Art Market” tab. X


Joshua Stevens is the Public Affairs Specialist for the National Museum of the American Indian in New York.


Apparel by Bethany Yellowtail (Northern Cheyenne).


48 AMERICAN INDIAN WINTER 2015


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