AIR CARG O WEEK
GSSAs
NEW LOOK AWARDS TO TAKE THE INDUSTRY BY STORM
Steven Polmans, Azura International managing director, is one of the most recognisable figures in global airfreight. Now in charge of ACW, he shares his opinions on the importance of the ACW Air Cargo Awards 2025 to the success of the industry. After major consultations with stakeholders, he is taking the well-
established awards scheme in new directions. Here he speaks to readers and airfreight industry professionals about why it is always worth entering the ‘Oscars’ of the airfreight industry.
ACW: What do you think companies/individuals will gain from winning such awards? SP: Awards must be perceived as legitimate, transparent and objective, similar to how we view elections in real life. Winning such an award provides credibility and visibility within the industry, enhancing the company’s reputation with customers and partners. Internally, it fosters team spirit and encourages departments to rally behind the success. A company that wins an award is seen as best-in-class, and people naturally want to be part of a winning team.
Steven Polmans, Azura International Managing Director.
ACW: What would you say those who are nominated but do not win can take away from these awards? SP: Even if you don’t win, being nominated is an achievement in itself. Participation allows you to showcase your strengths, both internally and externally. More importantly, the feedback from the jury or industry can provide valuable insights on where to improve. It’s an opportunity to refine your approach and better understand what the industry values, which can be crucial for future success.
ACW: What advice would you give to others aspiring to achieve success with an award? SP: “My advice is simple: participate! Entering helps you learn how to present your company in the best possible light. Focus on highlighting your strengths, be transparent, and stay true to what your company stands for. Additionally, prepare thoroughly by understanding what the award criteria are, and don’t be afraid to seek feedback for improvement.
“My advice is simple: participate!”
ACW: How do you think winning an award could impact the organisation or individual? SP: Winning an award boosts an organisation’s credibility and motivates the entire team. It fosters a sense of pride within the company and can raise interest from key stakeholders. Awards are often proudly displayed, showing that companies recognise their positive impact. They can also open doors to new business opportunities, as they affirm your position as a leader in the industry.
ACW: As a man with an airfreight background, what are your personal thoughts on the awards? Did you ever enter? SP: Yes, I’ve participated several times, and while I didn’t win every time, the satisfaction from winning the more prestigious and neutral awards was
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immense. And very unexpected, so the surprise feeling I will not quickly forget. It was especially rewarding to see how these achievements boosted internal recognition for cargo, from the communications department all the way up to the CEO. Winning also strengthened relationships with our cargo stakeholders. I encourage everyone to consider participating, as the process itself offers valuable learning and visibility.
New category in 2025 In 2025, there are two award categories for the sector: Global Air Cargo General Sales & Service Agent of the Year + Regional Air Cargo General Sales & Service Agent of the Year.
GSA award winners since 2009 2009 Kales 2010 Air Logistics Group 2011 ECS Group 2012 ECS Group 2013 ECS Group 2014 ECS Group 2015 ECS Group 2016 Kales 2017 ECS Group 2018 ECS Group 2019 ECS Group 2020 Air Logistics Group 2021 ECS Group 2022 Air Logistics Group 2023 ECS Group 2024 ECS Group
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