CUSTOMISED GSSA APPROACHES AND SPEED: THE CORNERSTONES OF AIR CARGO SUCCESS


Andrius Antanaitis,


Director of Business Development in Europe at Strike Aviation


In many business sectors, a persistent debate revolves around what delivers better results: large-scale operations with extensive reach and a standardized, all-in-one offering, or flexibility, bespoke solutions, and a personalized approach for each customer or order. This conversation is equally relevant in the air cargo industry. Strike Aviation, a cargo GSSA company, asserts that the market’s diversity and varying demands indicate that, ultimately, success in business partnerships hinges on speed, agility, and a customer- focused approach.


The rising demand for faster deliveries in the


global market, along with companies expanding into diverse regions worldwide, is driving businesses to pursue more streamlined air cargo solutions for their clients, says Andrius Antanaitis, Director of Business Development in Europe at Strike Aviation. Meeting these needs is equally critical for the airlines supported by GSSAs.


“Flexibility, quick responses to market changes, and prompt decision-making are essential to promote long-term cooperation with airlines. This builds mutual trust and enables us to link many distant corners of the globe through air freight,” Antanaitis explains.


Further elaborating on the key attributes of a GSSA that ensure business success, Antanaitis emphasizes tailored solutions, direct client communication, quick decision-making, and round-the-clock availability.


Decisive action by a GSSA directly contributes to the positive results airlines expect. Simultaneously, it helps reduce costs, as smaller GSSAs operate with lower overheads and can focus more effectively on niche markets, each with its own competitive landscape and evolving conditions.


“Smaller players in the air cargo industry also benefit from taking on more targeted projects, assisting start-up airlines in establishing their foothold


in the cargo market. For example, we recently began working with Uzbek carrier FlyKhiva, which has just initiated cargo operations. This is a mutually advantageous partnership, as it also helps Strike Aviation achieve one of our key objectives – expanding our global reach and seizing opportunities in emerging markets, including the less-explored regions of Central Asia,” Antanaitis adds.


Smaller GSSA companies are often better equipped to provide customized services that align with their clients’ particular needs. They can swiftly accommodate special requests, such as handling fragile or time-sensitive cargo, without the rigid frameworks or bureaucratic layers typical of larger air cargo operators. This flexibility allows for quicker decision-making when dealing with urgent shipments, resolving issues, or managing last-minute changes to shipping plans. Being available 24/7 is crucial for GSSAs, especially when handling international time zones or unexpected delays in shipment.


“The added value we deliver to our partners can often be surprising. Our flexibility, adaptability, and responsiveness allow us to thrive in the market, offer exceptional service to our clients, and forge long-term, mutually beneficial partnerships with airlines,” Antanaitis concludes.


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www.strike.aero


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