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adapting operations. This includes expanding regional networks, investing in infrastructure at emerging hubs, and exploring sustainable innovations to meet evolving customer expectations. Providers that can deliver flexible, cost-effective, and environmentally friendly solutions will be well-positioned to thrive in a nearshored world. In 2025, nearshoring is likely to be a defining trend in global business, reshaping supply chains
and driving significant changes in the logistics industry. While airfreight will face challenges from reduced long-haul demand, opportunities will arise in regional markets and high-value cargo segments. Businesses and logistics providers that embrace this shift and align their strategies with the principles of resilience, sustainability and agility will be well-equipped to navigate the complexities of the nearshoring era.
Manufacturing relocations Many North American companies will bring manufacturing to Mexico. US and Canadian car manufacturers, including Ford and General Motors, are likely to expand operations in Mexico to capitalise on its skilled labour force, proximity to the US and favourable trade terms under the USMCA. Companies like Dell or HP may also shift some production of laptops and servers from Asia to
Mexico, leveraging quicker delivery to US markets. Eastern Europe will continue to grow as a manufacturing hub for Western Europe as fast
fashion brands like Zara (Inditex) or H&M may nearshore production to Poland or Romania, where proximity to European consumers enables faster response to market trends. Electronics manufacturers, such as those producing smartphones
or components, may also relocate
operations to Hungary or the Czech Republic, reducing dependence on Asian supply chains. Africa is also emerging as a nearshore destination
for Europe. · Industries involved include textiles and consumer electronics. Countries like Morocco and Tunisia could see increased investment from
European fashion retailers due to their proximity and competitive labour costs. At the same time, European manufacturers may outsource assembly of consumer electronics
to Egypt, which offers a growing industrial base and easy access to European markets. Companies like Unilever or Procter & Gamble may establish new facilities in Colombia or Brazil to cater to South American markets, reducing the reliance on long-haul imports.
“In 2025, nearshoring is likely to be a defining trend
in global business, reshaping supply chains and driving significant changes in the logistics industry.”
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