JULY 2025 THE RIDER /15


New survey shows that over 90% of animal owners trust


and appreciate veterinary teams but underestimate the demands of the profession


New survey data show


94% of animal owners appreciate the work of veterinarians(1), compared to only 49% of veteri- nary professionals feeling their profession is appreciated, among other findings.(2) The survey confirms dif-


ferences in perspectives: 65% of animal owners think veterinari- ans have a good work-life bal- ance(1) while


48% of


veterinarians say animal owners underappreciate the way they trade-off their work-life-balance to help animals.(2) Boehringer Ingelheim and


campaign partners encourage an- imal owners to express their ap- preciation to veterinary teams. Boehringer Ingelheim has


unveiled new survey results that shed light on animal owners’ per- ceptions of the essential role that veterinarians play in animal health and community well- being. The 2025 survey of ani- mal owners adds to a 2024 survey, also conducted in part- nership with market research in- stitute Kynetec, which explored if veterinarians feel valued and understood by animal owners. This is part of Boehringer Ingel- heim’s Going Beyond campaign, which seeks to put a spotlight on aspects of veterinary work that too often remain unseen and un- derrecognized. “Together with our Going


Beyond campaign partners, we are proud to celebrate the veteri- nary community and shine a light on the critical role they play sup- porting the health and wellbeing of animals,” said Mark Lewis, President


and CEO of


Boehringer Ingelheim Canada. The 2025 Going Beyond


survey of animal owners re- vealed several findings, which contrast significantly with per- ceptions shared in the 2024 sur- vey of veterinarians.


Perceptions around apprecia- tion


In the 2025 survey, 94% of


animal owners said they appreci- ate the veterinary profession, and 91% recognized that veterinary teams are essential or important to our society.(1) By comparison, 49% of veterinarians last year said animal owners appreciate the veterinary profession.(2) In addition, 93% of animal owners this year said they appreciate the level of care provided by their vet teams.(1) In 2024, a lower percentage (75%) of veterinari- ans said animal owners appreci- ate the level of care they provide.(2) ”By encouraging animal


owners to reflect on the care, ex- pertise, and dedication of their veterinary teams, we hope to fos- ter lasting appreciation for these essential workers—who go above and beyond for our pets every day,” said Dr. Catherine Filejski, President and CEO of the Canadian Animal Health In- stitute (CAHI). “At CAHI, we’re proud to


support Boehringer Ingelheim’s Going Beyond campaign, which shines a spotlight on the vital contributions of veterinary pro- fessionals.”


Views on work-life balance and stress


Among animal owners


surveyed, 65% said veterinarians have a good work-life bal- ance.(1) In 2024, 48% of veteri- narians said animal owners underappreciate that vets trade off their work-life balance to help animals.(2) In addition, 66% of animal owners felt vet- erinarians need a high level of re- silience to manage stress and emotional exhaustion.(1) This figure was significantly lower than when asked the same ques- tion about other essential profes- sions, including doctors, police, firefighters, and teachers.(1) In 2024, 49% of veterinarians said animal owners underappreciate their resilience to stress and emo- tional exhaustion.(2)


‘Guess Who?’ video highlights common misunderstandings The Going Beyond cam-


paign also includes a thought- provoking video asking animal owners to guess what type of professional meets the descrip- tion of a range of compelling job responsibilities and characteris- tics. You might already guess the reveal.


“Animal owners have


great respect and appreciation for the veterinary community, and we believe they would care deeply if they knew members of their veterinary team struggled at times,” said Lewis. “We hope the Going Beyond campaign encour- ages animal owners to express their gratitude to those dedicated to the care and wellbeing of their animals, and that the veterinary community feels engaged and appreciated.”


Going Beyond campaign Going Beyond is a cam-


paign developed by Boehringer Ingelheim, in cooperation with the Canadian Animal Health In- stitute, World Small Animal Vet Association, the World Associa- tion for Buiatrics, and other lead- ing organizations. Launched for the first time for World Veteri- nary Day 2024, Going Beyond aims to showcase the boundless dedication, resilience and pas- sion of veterinarians who care for animals in often challenging circumstances. The ultimate goal is to help veterinarians feel seen, appreciated and motivated to continue doing what they do best – caring for our beloved animals. As part of the Going Be-


yond campaign, a survey con- ducted in February and March 2025 by market research institute Kynetec included 1,200 animal owners, from the U.S., (200), the U.K., (200), Brazil (200), China (200), France (200) and Ger- many (200). The survey scope included animal owners who


owned a dog (71%), a cat (60%), a horse (2%) farm animals (2%) and/or


any other (20%).(1)


Kynetec Kynetec is a global


provider of data, analytics and insights in agriculture, animal health and nutrition. We em- power agribusinesses and animal health and nutrition companies to make data-driven decisions, from strategy to execution, through advanced analytics and deep insights. What sets us apart is our direct access to the mar- kets we serve - farmers, veteri- narians, pet owners, and agricultural experts - and our deep understanding of the com- plex dynamics that shape those markets. We regularly undertake data and analytics projects in all the major agricultural and animal health/nutrition markets, span- ning more than 80 countries, to provide the insights that enable our clients to build winning strategies and brands. Kynetec’s responsibilities in this campaign work included empirical research co-design, survey execution and analytics.


Boehringer Ingelheim - Animal Health business Boehringer Ingelheim pro-


vides innovation for preventing and treating diseases in animals. The company offers a wide range of vaccines, parasite-control products, and medicines for pets, horses, and livestock to veteri- narians, animal owners, farmers, and governments. As a leader in animal health, Boehringer Ingel- heim values that the health of hu- mans and animals is deeply connected and strives to make a difference for people, animals, and society. Learn more at w w w . b o e h r i n g e r - ingelheim.com/animal-health.


Boehringer Ingelheim


(Canada) Ltd. Boehringer Ingelheim is a


biopharmaceutical company ac- tive in both human and animal health. As one of the industry’s top investors in research and de- velopment, the company focuses on developing innovative thera- pies that can improve and extend lives in areas of high unmet med- ical need. Independent since its foundation in 1885, Boehringer takes a long-term perspective, embedding sustainability along the entire value chain. Our ap- proximately 54,500 employees serve over 130 markets to build a healthier, more sustainable, and equitable tomorrow. The Cana- dian headquarters of Boehringer Ingelheim was established in 1972 in Montreal, Quebec and is now located in Burlington, On- tario. Boehringer Ingelheim em- ploys approximately 500 people across Canada. Learn more at w w w . b o e h r i n g e r - ingelheim.com/ca.


animal LongRun Thoroughbred Retirement Society Open House LongRun Thoroughbred


Retirement Society, whose man- date is to provide Ontario’s thor- oughbred racehorses with a happy and dignified retirement, is holding an Open House at their Hillsburgh farm on Saturday, July 19th from 10 a.m. to 2 p.m. and invites horse lovers to join them in celebration of Lon- gRun’s 25th anniversary. Atten-


dees will be able to partake in farm tours, meet many of Lon- gRun’s close to 60 resident re- tirees, enjoy photo ops with “Stable Star” Pink Lloyd, Canada’s most decorated thor- oughbred racehorse, and meet champion jockey Eurico Rosa DaSilva, who will be holding Equine Experiential Assistance demonstrations at 11 a.m. and 1


p.m. Merchandise will be avail- able for purchase and there will be a raffle for artwork as well. Please R.S.V.P.


at


info@longrunretirement.com or by calling 416-916-1527. The farm address is 5674 Fifth Line, Hillsburgh N0B 1Z0. A donation of $10.00 pp is suggested.


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