“Innovations will help shape the way cleaning operations and functions are carried out in the


future, but in a collaborative and cohesive way.”


Q&A with Cleaning Equipment Ireland


We hear from CEI's Managing Director, Mark Bresnihan, about the company’s move into Co-Botics, and the Coronavirus effect.


Part of the ICE Southampton UK Group, Cleaning Equipment Ireland (CEI) launched in January as a new national entity to the Irish market. Already servicing many key clients in both industrial, manufacturing and retail sectors, CEI will continue to build its network of customers within the Irish market on a local, regional and national basis with a direct- to-market strategy for both sales and service.


CEI provides the entire ICE business offering within Ireland, including their extensive range of products.


Accompanying the CEI business will be the service-based technology that ICE has spent years developing and evolving to deliver unsurpassed levels of cost-effective cleaning equipment service across the UK and Ireland. From unique planning and scheduling, to optimising vehicle stock and parts replenishment, ICE’s 50-year tenure in generic and national cleaning equipment service is underpinned by the very latest and industry leading systems and technological processes.


How has the current crisis affected the CEI business, and what steps have you taken to support the market needs during this time?


Like many businesses, as the situation started to intensify throughout March it was clear that our sales pipeline and business plan for 2020 was going to be materially affected by the COVID-19 pandemic. CEI has always operated a very agile and flexible business model – it’s one of our strongest USP’s – so we immediately set out developing a range of equipment to support with sanitisation and infection control to aid customers in the fight against the virus.


We believe that the hygiene anxiety created from COVID-19 12 | FEATURE


will certainly impact the way in which we clean in the future. To support this change, we recently launched ‘A Clean Start’ – an offer with a variety of products to help combat the virus, but also to measure ‘clean’ in ways such ATP testing.


Our teams have worked tirelessly to bring this to life in a very short space of time and have supported many NHS contracts and facilities as well as our long-standing FM and Contract Cleaning customers, something I am extremely proud of.


Can you tell us about developments within CEI that are going to support the new norm, changing measures and ways of working going forward?


Aside from our successful ‘A Clean Start’ program, we have just launched our highly anticipated Co-Botics line – the industry’s first comprehensive range of autonomous cleaning machines. We believe these innovations will help shape the way cleaning operations and functions are carried out in the future, but in a collaborative and cohesive way. We have to think differently, and we have to change; if nothing changes then, simply put, nothing changes…


Our Co-Botics equipment has been designed to integrate into cleaning team operations, picking up the manual and repetitive tasks, which will then allow operators to focus on hygiene and sanitising activities to promote cleaner and safer environments. It’s not about replacing people, it’s about embracing technology to deliver higher cleaning standards, infection control and ‘proof of clean’.


Co-Botics is a very natural and progressive way of how we can help support and deliver these measures and improve wellbeing for hygienic environments – to Co-Exist, to


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