to our Technical Smartcall team, who can diagnose and fix simple equipment faults during the call without the need to send an engineer to site. This has been a huge success as it reduces unproductive engineer visits and vehicle emissions, and maximises uptime for our customers.


We are continuing to build on this success with exciting new features that focus on environmental, social and governance (ESG) factors and artificial intelligence (AI). The introduction of ICE Smartcall Assist is a game- changer for remote support. This intelligent tool integrates a live language interpreter, a carbon calculator and an AI generator, enabling faster call resolution and enhanced customer support. This technology not only improves responsiveness but also demonstrates a commitment to sustainability as it enables us to calculate the amount of carbon saved through resolving breakdowns remotely without sending an engineer to site.


Our new Vertical Cleaning Solutions focuses on high- efficiency and productivity equipment. ICE Activ8 V delivers maximum productivity and quality results whilst the operator is enjoying the world’s most dynamic cleaning system. The lightweight, effortless motion increases productivity by up to 70%, improves posture and fatigue, plus gives total freedom of movement as it is cable free.


The ICE Activ8 S also delivers all the same benefits, plus it is a multi-dimensional cleaning system for floors, glass, low- profile spaces, table-tops, edges, with the added benefit of saving 80% of water and cleaning solution usage.


The most significant development, however, is ICE Co- Botics Next Gen, a groundbreaking and landmark offering set to disrupt the robotic floor cleaning market. This unrivalled range of comprehensive indoor and outdoor autonomous cleaning solutions, exclusively available through ICE, is set to redefine the UK market.


FOCUSED INVESTMENT, CUSTOMER RETENTION, AND DEVELOPMENT


Recognising that internal infrastructure is crucial for external success, we have invested heavily in H&S/ESG, Sales and Account Management, back office, and


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frontline customer service teams. This comprehensive investment ensures that every aspect of the business is aligned with our transformative goals.


Despite the significant changes, we have successfully retained key existing customers, a testament to the effectiveness of our new strategies and commitment to customer satisfaction. Additionally, we are actively pursuing development and growth into new market sectors and customers, expanding our reach and impact.


This comprehensive transformation demonstrates a clear understanding of the need to adapt and innovate in a dynamic marketplace. By prioritising customer experience, investing in technology, and building a strong leadership team, ICE is not just reacting to change, but actively shaping our future. We are setting a new standard for excellence, demonstrating that strategic transformation, coupled with a focus on innovation and customer satisfaction, is the key to sustainable success.


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