INSPIRING CREATIVITY Karndean Designflooring unveils the first edition of its debut commercial brochure.
UK specialist in luxury vinyl flooring (LVT) Karndean Designflooring has unveiled its debut commercial brochure series designed to inspire architects, interior designers and contractors at the point of specification.
The first edition leads with the theme of impactful, bespoke floor design and how abstract designs; Kaleidoscope and Heritage are ensuring specifiers go beyond the limits with floor design when looking to create a statement identity for clients. It showcases latest projects including premium British furniture brand Arlo & Jacob and luxurious wedding venue Charlton Hall.
With maximalism, concrete and Scandi dominating commercial spaces of late, the brochure looks at the impact of trends and cultural influences in the retail and hospitality and leisure sector, and debates when floor design should go further than traditional wayfinding and zoning.
“With laying patterns increasingly becoming more than a function and part of the wider experience, we felt it was timely to focus on sectors driven by users,” explained Fleur Carson, commercial sales director of Karndean Designflooring.
She said: “The pressure on the retail, hospitality and leisure sector continues to grow with increasing competition and the requirement to provide more than just a service.
“Our debut brochure looks in-depth at how the design community can utilise the floor to engage and create a memorable environment. Being flexible and versatile, we demonstrate how our designs can create inspirational spaces that will ‘wow’, intrigue and inspire social sharing.
“Importantly, we feel it will make specifiers think differently about our commercial palette, at the same time as educating on the different abstract, gluedown, loose lay and rigid core formats available.”
Unique in its approach, the brochure can be easily used as an ‘at-a-glance’ product guide or trusted reference when looking for inspiration. Available as a digital download or hard copy, it features Karndean’s entire collection, environmental promise and steps to sustainability and full technical specification by product collection.
https://www.karndean.com/en-gb/commercial-flooring
https://www.instagram.com/karndean_uk/?hl=en
The next edition, due for release in 2020, will include emerging topics such as co-living, multi-generation and student accommodation.
www.karndean.com/commercialbrochure Follow on Instagram @karndean_uk
twitter.com/TContractFloors SPOTLIGHT | 13
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