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THE ULT DESIGN F


Altro launches brand-new custom wall and floor ranges allowing designers to create unique i


Innovative new Altro Custom floors and walls allow you to create unique spaces exactly as you want them – delivering total creative freedom with the quality you expect from Altro. Upload your own designs online via Altro’s step-by-step Custom service or choose from a collection of images and patterns – the options are limitless.


Altro Custom launches at the same time as the new Altro Operetta, Altro Orchestra and Altro Serenade ranges, which have natural shades in design options that borrow the visual benefits of carpet, stone and tiles, without the associated hygiene issues. Altro’s newest ranges are shaped by customer feedback and inspired by the ethos of the Bauhaus, a stone’s throw from the company’s German manufacturing site.


Altro Custom floors and walls allow you to design for areas where looks not only count, but can positively affect the views and even the wellbeing of the people who live, work or visit. Imagine classrooms with floors that look like grass or sand; Mexican restaurants with beautiful views of the Mayan Riviera on the walls, or a cutting-edge fashion shop with modern art from floor to ceiling.


As with all innovations from Altro, it’s not only about looks: Altro Custom floors and walls have the performance you expect. New Altro Orchestra Custom has 15dB impact sound reduction and comfort underfoot with excellent resistance to residual indentation. Altro Whiterock Digiclad (Custom) is the tried and trusted wall cladding system that you already know. Your vision – a design or photographic image - is turned into reality using UV cured inks onto an Altro Whiterock sheet. Hard-coat technology provides scratch-resistant properties for added surface protection of your chosen print or design.


A new ordering portal guides customers through the process of creating a custom floor or wall, one step at a time, with guidance on file requirements, plus previews along the way. If you want the ‘wow’ factor but don’t have your own design, the Altro collection, which will be regularly updated, has multiple choices.


To develop the new Altro Operetta, Altro Orchestra and Altro Serenade looks, Altro worked closely with customers, design specialists and industry leaders to hear latest trends and challenges. This collaborative way of working has resulted in new weave-style and terrazzo patterns. Drawing from water, rocks, foliage and weather, the new palette features greens, blues, greys and earthy tones, each discussed and honed with these customers and partners.


Launched four years ago, Altro Operetta, Altro Orchestra and Altro Serenade have been installed in multiple application


16 | SPOTLIGHT


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