CARPET FIBRE WITH
IMPROVED DNA INVISTA, maker of Antron carpet fibre, has launched a new nylon fibre with built-in, long-lasting soil protection. Appearing on carpets towards the end of 2019, Antron Lumena DNA fibre is designed for the most effective and efficient clean, helping to reduce the cost of carpet ownership.
With built-in soil protection, Antron Lumena DNA eliminates the need for topical treatments that wear off with time, so it stays looking good and remains easier to clean for longer. Alongside, Antron Lumena DNA’s solution-dyed colour is stain- and fade- resistant, while the fibre’s multi-hollow square cross-section enables improved soil release and soil-hiding capability.
Designed to offer a more-effective clean and potentially contributing to a lower cost of ownership, Antron Lumena DNA builds on Antron’s near 60-years of heritage in high-performing carpet fibre with an evolution that offers soil and stain protection, soil-hiding capability, fade resistance and texture retention.
“Simply put, Antron Lumena DNA has all of the technology built-in to the fibre, so that it can last longer,” explains Heike Schmidt, product development, Antron carpet fibre. “Our research consistently suggests that the market wants flooring that’s easier to clean as well as long- lasting. That’s why we’ve developed Antron Lumena DNA – helping carpets look beautiful on day one and for years to come.”
Carpets featuring Antron Lumena carpet fibre will transition to Antron
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HARNESS THE ELEMENTS WITH
WILTON CARPETS Commenting on the creation of the Fractured Earth collection by Wilton Carpets, designer Kath Swift said: “I’ve looked towards the threat to earth’s precious balance, examining the remarkable patterns drawn by land, sea and air. From the cracked crusts of sun-baked riverbeds and the crests of rushing tides, to swirling, gathering storm clouds, cracking ice in the meltdown of polar summers and the leaf-bare nakedness of autumn branches; this is a collection with a close connection to nature.”
Lumena DNA, so that existing qualities can benefit from this evolution in performance. With nearly 300 colour options, the new carpet fibre is offered in rich neutrals and vibrant accents inspired by today’s global trends.
Heike Schmidt concludes: “One of the drivers behind the creation of this innovation is the desire to help facilitate a cleaner commercial space. Building on our high-performance carpet fibres, Antron Lumena DNA contributes to a clean, wellbeing-driven environment that often promotes increased productivity.”
www.antron.eu
Fractured Earth is certainly a collection ready to remind us of our primal connection to the earth, with the expressive designs capturing elemental power for a series that uses bold combinations of pattern and colour to extraordinary effect. In combinations of slate grey and ocean blue to lava red and desert sand, the designs have a wonderful abstract effect that will empower the interiors of hospitality and leisure locations with a striking base for interior schemes.
As part of the Design Collection by Wilton Carpets, Fractured Earth can be chosen in any of the prescribed colourways, or work as the perfect muse for a design recoloured through the Wiltshire-based manufacturer’s Ready to Weave woven axminster service. With the ability to adapt any of the 13 designs to a colourway suited to your interior, the service is a quick and easy way to provide a bespoke look for your project.
Designed and made in Britain, each Fractured Earth carpet is crafted in a high-quality, wool-rich blend and can be specified in any woven axminster carpet. Offering longevity and appearance retention, this is a collection that offers huge scope for designers looking to strike-out with a statement carpet.
www.wiltoncarpets.com PRODUCTS & SERVICES | 47
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