EDITOR’S NOTES
Do You Know What Language You’re Speaking With Your Patients?
By Mark Hagland M
any Americans have visited the South of France, with its incredibly lovely cities and towns, its vast fi elds of lavender; and
have visited Catalonia in the northeast corner of Spain, including its capital city, Barcelona, one of the most cultured cities in Europe, with its brilliant architecture by the Catalan-Spanish architect Antoni Gaudí. But how many realize that the people who lived in Barcelona and in Aix-en-Provence once spoke essentially the same language? It’s true. That’s because, just a few centuries after the
fall of the Roman Empire, the language known as Old Occitan had emerged, with written docu- ments appearing as early as the eighth century,
just a few hundred years after the defi nitive fall of the Roman Empire. For several hundred years, a variety of medieval counts, including the Counts of Toulouse, ruled southern France, while in Spain, by the tenth century, the County of Barcelona had become increasingly independent, eventually developing into the Kingdom of Aragon after 1137. Throughout this time, the people in southern France and northeastern Spain spoke dialects on the same language continuum, which gradu- ally separated into Occitan and Catalan. And, though the French central government, beginning as early as the reign of
François I (1515-1547), became increasingly autocratic when it came to language, with Louis XIV and then later, the leaders of the revolutionary government, following the onset of the French Revolution, attempting to stamp out France’s several regional languages (not only Occitan, but also Breton, Alsatian, Flemish, and Basque), and although the Spanish government, beginning under the reign of Felipe V (1700-1724), and cresting under the dictatorship of Francisco Franco (1939-1975), attempted to destroy Catalan, both languages have survived. Indeed, Catalan is stronger and more dynamic than ever these days, as an offi cial language of Catalonia, co-offi cial with Spanish, with nearly all schoolchildren in Catalonia being educated in Catalan fi rst rather than Spanish. Meanwhile, the revival of Occitan is ongoing in France. What’s more, among the earliest great poetry in western Europe was written by
formal and informal poets in the areas of Catalonia and Languedoc. Not only were there great Catalan poets as early as the thirteenth century, including the renowned Ramon Llull (1232-1315), but the great troubadours, those itinerant poet/singers who spread poetic and musical joy to the masses in France, Spain and Italy in the period from the late eleventh century through the fi fteenth century, fi rst composed their poetry and songs in Old Occitan. And all along, mutual intelligibility between Catalan and Occitan survive Meanwhile, mutual intelligibility between Catalan and Occitan remained very strong for centuries more, and with speakers of the two languages looking upon their languages as variants on a single language as recently as the nineteenth century. Language and framing are important in so many spheres of activity, no less so
in U.S. healthcare delivery. As Senior Contributing Editor David Raths writes in this issue’s cover story (see p. 4), “Patient engagement and ‘patient-centeredness’ are hot topics in healthcare these days, but health systems and clinical research- ers run the risk of alienating patients or having their engagement efforts seen as mere public relations efforts unless they devote the effort to thinking about how they will engage with patients early on in designing care pathways and outcomes measures and developing research questions to explore.” How exactly is patient- centeredness evolving forward in the care delivery and clinical research spheres? Our cover story helps to explain the important work going into the development of a truly patient-centered experience in healthcare. Meanwhile, as you next travel through the South of France and Catalonia, may the ancient rhymes and tunes of the troubadours echo in your mind.
2
hcinnovationgroup.com | SEPTEMBER/OCTOBER 2021
www.HCinnovationgroup.com EDITORIAL
Editor-in-Chief: Mark Hagland 917-275-2426
mhagland@HCinnovationgroup.com
Managing Editor: Janette Wider 941-229-0484
jwider@HCinnovationgroup.com
Senior Contributing Editor: David Raths
draths@mac.com
ADVERTISING SALES
Publisher: Matt Raynor 561-776-0015
mraynor@HCinnovationgroup.com
Sales Director: Anita Brodersen 847-744-2884
abrodersen@HCinnovationgroup.com
Sales Director: Steve Menc 814-450-5571
smenc@HCinnovationgroup.com
Program and Virtual Events Director: Casie McAllister
cmcallister@HCinnovationgroup.com SERVICES
Graphic Artist: Patti Connors
pconnors@endeavorb2b.com
Ad Traffi c Coordinator: Ray Porter
rporter@endeavorb2b.com
Sr. Client Relationship Manager: Casie McAllister
cmcallister@hcinnovationgroup.com
eProduct Coordinator: Mary Haberstroh
mhaberstroh@endeavorb2b.com
List Rentals/Ad Contracts Mgr: Laura Moulton
lmoulton@endeavorb2b.com
Single Back Issues/Subscriptions:
subscriptions@endeavorb2b.com
GROUP PUBLISHER
Amy Mularski EVP, Healthcare Group
amularski@HCinnovationgroup.com
CORPORATE TEAM
CEO Chris Ferrell
CRO/CMO June Griffin CFO William Nurthen COO Patrick Rains
Chief Administrative and Legal Officer Tracy Kane EVP Special Projects Kristine Russell
331 54th Ave N., Nashville, TN 37209 Phone: (941) 388-7050 Fax: (941) 388-7490
www.HCinnovationGroup.com
Healthcare Innovation content is also available from PROQUEST Information and Learning, 300 N. Zeeb Road, Ann Arbor, MI 48106 USA, 313-761-4700. Copyright Clearance Center, Inc. 978-750-8400.
Publishers of this magazine assume no responsibility for statements made by their advertisers in business competition, nor do they assume responsibility for statements/opinions expressed or implied in the columns of this magazine. Printed in the USA.
HEALTHCARE INNOVATION formerly Health Management Technology
(ISSN 2641-7502)
Published bi-monthly by Endeavor Business Media, LLC., 2477 Stickney Point Rd., Suite 221B Sarasota, FL 34231, (941) 388-7050.
Subscription rates: $52.80 per year in the United States; $64.90 Canada/ Mexico; International subscriptions are $95.15 per year. Current single copies (if available) are $15.40 each (U.S), and $19.80 each (international). Back is- sues (if available) are $17.60 each (U.S.) and $22 each (International). Payment must be made in U.S. funds on a branch of a U.S. bank within the continental United States and accompany request. Subscription inquiries: subscriptions@
endeavorb2b.com.
Title registered U.S. Patent Offi ce. Copyright 2021 by Endeavor Business Media, LLC., All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, includ- ing photocopy, recording, or any information storage-and-retrieval system, without permission in writing from the publisher.
Offi ce of publication: Periodicals Postage Paid at Nashville, TN 37209 and at additional mailing offi ces. Postmaster: Send address changes to Omeda (Healthcare Innovation), PO Box 3257, Northbrook, IL 60065-3257.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32