EDITOR’S NOTES
What’s Your Mars Mission? S
By Mark Hagland
pace geeks and science geeks were over the Moon—as it were—last month, when NASA (the National Aeronautics and
Space Administration) scientists were able to land a new rover, Perseverance, on the sur- face of Mars, in its quest to learn more about the nature of the Red Planet. According to NASA’s Perseverance Rover mission website, the rover’s mission is to “seek signs of ancient life and collect samples of rock and regolith (broken rock and soil) for possible return to Earth.” The rover was launched on July 30, 2020, and achieved a perfect landing on the Jezero Crater on Mars on Feb. 18. As CNN’s Ashley Strickland wrote on
February 19, “The NASA Perseverance rover safely landed on Mars after its 292.5 million-mile journey from Earth, the agency confi rmed at 3:55 p.m. ET Thursday. The rover landed itself fl awlessly, according to the mission’s team. ‘Percy,’ as the spacecraft is affectionately called at mission control, sent back its fi rst images of the landing site immediately after touchdown, which shows the rover’s shadow on the surface of its landing site of Jezero Crater. The rover has been on a nearly 300 million-mile journey since it left Earth more than 6 months ago. And she quoted acting NASA Administrator Steve Jurczyk as stating that “This landing is one of those pivotal moments for NASA, the United States, and space exploration globally -- when we know we are on the cusp of discovery and sharpening our pencils, so to speak, to rewrite the textbooks.” As the New York Times’s Kenneth Chang noted on Feb. 19, “While the agency
has landed other missions on Mars, the $2.7 billion robotic explorer named Perseverance carries a sophisticated set of scientifi c tools that will bring advanced capabilities to the search for life beyond our planet.” The excitement on February 18 was palpable. As Chang wrote, “At 3:55 p.m.
cheers erupted in the control room with the announcement that Perseverance was intact on the surface. ‘Touchdown confi rmed,’ said Swati Mohan, the engineer who provided commentary on the descent.” Much could be learned from this mission, according to NASA, including,
for the fi rst time, looking for “signs of past microbial life” on Mars, and “demonstrating key technologies for using natural resources in the Martian environment for life support and fuel,” for the time in the future when “future human explorers” might land on that planet. Facing the challenges of sending the most robotic explorer yet to Mars
was an exciting set of tasks for NASA scientists. Meanwhile, back here on Earth, U.S. healthcare leaders are busy trying to adjust to a constantly shifting policy, operational, clinical, and technological landscape. In that regard, we at Healthcare Innovation are privileged and delighted once again to present our annual Ten Transformative Trends cover story package. Beginning on page 6, you’ll fi nd articles on the unfolding federal healthcare policy landscape for the next two years; pioneering provider organizations’ creation of a new “digital front door” for consumers; rapid advances in creating hospital-at-home programs; the evolving discussion around the social determinants of health; health system efforts to track and reduce disparities; and bolstering public health data infrastructure. We hope you’ll enjoy these articles and fi nd them useful. We are proud to
present this special collection of articles to our readers every year, as we are committed as always to helping our readers to anticipate and prepare to meet the future. the future of American healthcare may not be as “futuristic” as the exploration of distant planets in our solar system; but it is and remains of vital importance to us all. Enjoy!
www.HCinnovationgroup.com EDITORIAL
Editor-in-Chief: Mark Hagland 917-275-2426
mhagland@HCinnovationgroup.com
Managing Editor: Rajiv Leventhal 212-812-1418
rleventhal@HCinnovationgroup.com
Senior Editor: David Raths
draths@mac.com
ADVERTISING SALES
Publisher: Matt Raynor 561-776-0015
mraynor@HCinnovationgroup.com
Sales Director: Anita Brodersen 847-744-2884
abrodersen@HCinnovationgroup.com
Sales Director: Steve Menc 814-450-5571
smenc@HCinnovationgroup.com
Events Program Director: Stephen McCollum
smccollum@HCinnovationgroup.com SERVICES
Graphic Artist: Patti Connors
pconnors@endeavorb2b.com
Ad Traffi c Manager: Tiffany Coffman
tcoffman@endeavorb2b.com
Sr. Client Relationship Manager: Casie McAllister
cmcallister@hcinnovationgroup.com
eProduct Coordinator: Mary Haberstroh
mhaberstroh@endeavorb2b.com
List Rentals/Ad Contracts Mgr: Laura Moulton
lmoulton@endeavorb2b.com
Single Back Issues/Subscriptions:
subscriptions@endeavorb2b.com
GROUP PUBLISHER
Amy Mularski EVP, Healthcare Group
amularski@HCinnovationgroup.com
CORPORATE TEAM
CEO Chris Ferrell
CRO/CMO June Griffin CFO William Nurthen COO Patrick Rains
Chief Administrative and Legal Officer Tracy Kane EVP Special Projects Kristine Russell EVP Key Accounts Scott Bieda
331 54th Ave N., Nashville, TN 37209 Phone: (941) 388-7050 Fax: (941) 388-7490
www.HCinnovationGroup.com
Healthcare Innovation content is also available from PROQUEST Information and Learning, 300 N. Zeeb Road, Ann Arbor, MI 48106 USA, 313-761-4700. Copyright Clearance Center, Inc. 978-750-8400.
Publishers of this magazine assume no responsibility for statements made by their advertisers in business competition, nor do they assume responsibility for statements/opinions expressed or implied in the columns of this magazine. Printed in the USA.
HEALTHCARE INNOVATION formerly Health Management Technology
(ISSN 2641-7502)
Published bi-monthly by Endeavor Business Media, LLC., 2477 Stickney Point Rd., Suite 221B Sarasota, FL 34231, (941) 388-7050.
Subscription rates: $52.80 per year in the United States; $64.90 Canada/ Mexico; International subscriptions are $95.15 per year. Current single copies (if available) are $15.40 each (U.S), and $19.80 each (international). Back is- sues (if available) are $17.60 each (U.S.) and $22 each (International). Payment must be made in U.S. funds on a branch of a U.S. bank within the continental United States and accompany request. Subscription inquiries: subscriptions@
endeavorb2b.com.
Title registered U.S. Patent Offi ce. Copyright 2021 by Endeavor Business Media, LLC., All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, includ- ing photocopy, recording, or any information storage-and-retrieval system, without permission in writing from the publisher.
Offi ce of publication: Periodicals Postage Paid at Nashville, TN 37209 and at additional mailing offi ces. Postmaster: Send address changes to Omeda (Healthcare Innovation), PO Box 3257, Northbrook, IL 60065-3257.
2
hcinnovationgroup.com | MARCH/APRIL 2021
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40
