LIGHTWEIGHT MANUFACTURING
Seating isn’t the only space in the cabin that comes in for attention, as more emphasis is being placed on entryways and galleys. “It is the opening scene to a brand
The view from the window – this is JAL’s winglet
favour of a more bespoke and private Super First Class experience, thereby reducing carbon dioxide emissions from private jets. Although Economy Class seats
are viewed as a commodity by the industry and change is slow to happen, Tangerine is trying to raise the design bar and is committed to innovate where it can. Great design and the use of advanced seating foams are producing thinner, lightweight seats whilst maintaining passenger comfort, giving airlines greater passenger density in Economy Class cabins. Textiles and new construction techniques can also be used to improve ergonomics
by providing support and enhancing legroom, but it is not a given and it isn’t easy.
In addition, the company has been
radically imagining what potential there is for sleeper areas on board as extra provision to the traditional airline Business Class and First Class seats. This would take a massive shift in layout of interiors and would mean quite a few drawbacks in terms of space utilisation, which the firm acknowledges that most airlines wouldn’t be willing to accept. For Economy Class sleepers, the cabin would have to be totally re-imagined – and that’s not going to happen any time soon.
experience and personalisation,” observes Loudon. Connecting to the experience economy; airlines are trying to achieve a better balance between ticket price and journey experience, by better catering to the onboard passenger experience with social areas. Ever the playful airline, Virgin Australia’s clever B777 Business Class bar, designed by Tangerine, created an onboard bar that enables cabin crew to serve passengers face-to-face. An interaction that reinforces the Virgin Australia brand for a customer-facing delivery of service.
MATERIAL DIFFERENCE An increased focus on environmental protection is also slowly shifting people’s aesthetic tastes away from heavily upholstered products and materials, to those that are natural and minimalistic. Within aviation interiors there is a move towards more homely materials that give a softer look and feel. Wood and glass-looking materials make an appearance creating
Virgin Australia’s cool new B777 Business Class bar
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