FSM
Feature
Fan Safety And Fan Experience: How Payments Technology Will Help Stadiums Strike A Balance
Nick Corrigan, MD UK&I at Global Payments and Steve McArdle, Director of Stadia and Venues at Bleep UK (a Global Payments Company) discuss how a new era of holistic fan experiences has been triggered, enabled by next-generation payments technology.
How have stadiums been forced to change to ensure fans’ safety?
Steve: As the UK inches towards normality, the pathway for fans to return to stadiums for sports matches, music events and other performances is becoming clearer. With many events still operating at reduced capacities, and a high awareness of health and safety protocols likely to be long-standing, hosting venues are required to reconsider how they serve customers through their food and beverage and retail areas in the long term. Critical to ensuring fans and employees feel safe in these areas is the reduction of queues and face-to-face transactions.
Steve: This
Will this positively or negatively affect the fan experience? actually
represents an opportunity to develop
and enhance the fan experience. Fans’ safety is vital, but so is the quality of service that they receive. It is definitely possible to create an environment that does both. The short window where pubs and restaurants opened in the summer of 2020 proved that by quickly embracing the right technology, hospitality venues could still deliver a positive customer experience whilst ensuring the safety of their guests. The reopening of hospitality venues this spring has yet again shown how the introduction of simple mobile applications and installing next generation Point of Sale technologies can reduce queues dramatically and provide customers with a more seamless customer experience.
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