Jamie Oliver
Everyone’s favourite TV chef is back, with a new show and cookbook.
Property Mail catches up
with Jamie Oliver to talk all things vegetarian.
WRITTEN BY LAUREN TAYLOR F
amed for making home cooking approachable and achievable for millions of
people, and for lobbying for better children’s public health, Jamie Oliver’s influence doesn’t seem to be wavering - even 20 years on from the Naked Chef first appearing on our TVs. His restaurant chain may have recently gone into administration in the UK, but a few months on, he’s “moving on, dusting down” aſter a “very, very painful” time and focusing on his next venture - and this time it’s plant-based. So is the man who brought us the ‘insanity burger’ turning off meat altogether? “No. No way Jose!” he quaffs, and although a self-confessed meat-lover, it might surprise you to learn that he eats meat “probably only twice a week” these days. His new Channel 4 show Meat-Free Meals and cookbook Veg feel bang on the zeitgeist. It’s no coincidence that social consciousness around food is changing; we all know that
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cutting down on meat is better for the environment, as well as for ourselves. “Yes it’s trendy at the moment, that’s cool,” Oliver, 44, says, as if preempting any assumptions that he’s jumping on any bandwagons. He wrote (and shelved) this book eight years ago, in fact. “I could be wrong but I hope that now is the time to go quite hard and mainstream on veg,” he says, and in true Jamie Oliver style he’s determined to normalise it, to get all of us cooking it, all of the time. “We’ve made it [vegetarianism] more faddy than it needs to be. Veg has been depicted as quite a divisive thing, like football, gangs,” he muses. “Vegan, vegetarian, pescatarian - what are you? But it doesn’t really matter how you look at it, humans are absolutely deficient in veg, legumes and fibre. “Maybe it’s because I’m a bit older,” he adds, “maybe because it’s 20 years down the road, but I hope it feels like: If Jamie Oliver is doing a vegetarian book, it’s sort of saying
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