Product News


BillerudKorsnäs launches new generation of coated liner from KM7


W


ith Pure DecorX, BillerudKorsnäs is introducing the latest development in


White Top Kraftliner. The launch opens up great improvement potential for decorative corrugated packaging, in terms of strength, print appearance and sustainability. Pure DecorX is a three-ply


construction made of 100% primary wood fibres, which makes the liner strong, stiff and with high thickness. In practice, this means great lightweighting opportunities, high runnability in converting machines, reduced risk of washboarding, and enhanced packaging performance. The use of only primary fibres also


makes Pure DecorX a climate-smart choice: it is renewable, recyclable and


biodegradable, and the fibres can be traced back to responsibly-managed forestry. Pure DecorX is coated for surface smoothness, yielding excellent print results in terms of lifelike image reproduction and colour fidelity. This makes the product very competitive in applications such as shelf-ready packaging, displays, and packaging of food & beverages and premium consumer goods. “Thanks to our knowledge,


experience and state-of-the-art technology we have been able to secure the quality parameters needed for the highest pre- and post-print demands in one product,” says Rolf Gustafsson, Director Product Management Containerboard BillerudKorsnäs. “Customers can use just one coated quality for pre-print as well as for post-


Thanks to its strength and superior printability Pure DecorX is an excellent choice for premium consumer goods.


print – an extra benefit.” The new liner is produced on KM7,


the world’s most modern board machine. Product quality parameters are monitored in real time using advanced sensor technology, which ensures unique product consistency. And with the impressive capacity of


550,000 tons a year, availability is secured. The BillerudKorsnäs range of


Pure liners are backed up by the Containerboard BoxLab services, where customers can turn for support and advice on optimisation of packaging solutions.


Smurfit Kappa’s Bag-in-Box is first to secure Amazon’s ‘Frustration- Free Packaging’ certification


Smurfit Kappa’s innovative three litre Bag-in-Box packaging design has received Amazon’s ‘Frustration-Free Packaging’ (FFP) certification. This is a world first for a generic packaging design, applicable for a wide range of products. The company unveiled this unique Amazon FFP pre-certification to thousands of customers at its recent invite-only virtual Better Planet Packaging event. Businesses selling on Amazon


Marketplace can now use this ready- to-go, pre-certified Bag-in-Box design avoiding the need to go through costly and time-consuming testing at a specialised ISTA certified laboratory to gain FFP certification. Commenting on the collaboration,


Smurfit Kappa VP of Innovation and Development, Arco Berkenbosch


12 Green Packaging International ● Summer 2021


guaranteeing high recycling rates. When in Rome is a British wine


stated: “We are delighted to partner with Amazon to deliver the first ever pre- certified FFP design. It is a testament to the experience Smurfit Kappa has gathered conducting ISTA certified packaging analysis and Amazon FFP certification over the past 14 years. This new collaboration gives businesses the opportunity to sell through Amazon Marketplace at a much faster speed.”


Bag-in-Box, part of Smurfit


Kappa’s eBottle portfolio, is the ideal packaging solution for transporting liquids, such as juices and wine, to be sold online. It is robust enough to protect the product during transit and its shape allows for optimal logistical efficiency and handling. Bag-in- Box uses on average 75% less plastic than rigid plastic packaging and has easy to separate materials, therefore


company, which will benefit from the announcement. Rob Malin CEO of When In Rome, said: “When in Rome is a premium Italian craft wine brand and we have sold very successfully on Amazon UK since July, 2020. The availability of pre-certified FFP designs will certainly make it easier for us and other eco-friendly wine brands to grow the market share of Bag-in-Box wines on Amazon and, accordingly, help us reduce the environmental footprint of the wine industry.” Bag-in-Box is a part of Smurfit


Kappa’s Better Planet Packaging portfolio of products that seek to make a positive impact on supply chains, while improving packaging’s environmental footprint.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20