Product News


Smurfit Kappa Brazil’s new packaging solution wins Red Dot Design award


Monadnock Paper MIlls launches the ENVI Performance Board porfolio


Monadnock Paper Mills, Inc., has launched its new Envi Performance Board portfolio, a comprehensive collection of sustainably advantaged packaging materials. Its wide range of source materials


S


murfit Kappa Brazil, partnering with sommelier Myriam Echeverri, has won a prestigious Red Dot Award in the category


of Product Design 2021. The award recognises this packaging as one of the most innovative design projects in the world. The packaging challenge came from Wine & Bite Box to secure and protect bottles of wine and food for a growing trend of tasting boxes being delivered to customers for an at-home gourmet experience. Developed by Smurfit Kappa with


100% recyclable materials, the main advantage of the packaging design is its flexibility and the ability to accommodate different shapes and sizes of wine bottles safely, without having to use any filling materials. This design has a variety of 220 options to optimise space within the cardboard box and to accommodate different formats allowing for the wine bottle and food to fit perfectly. Commenting on the award, Juan


Guillermo Castañeda, CEO of Smurfit Kappa The Americas said: “We are extremely pleased to receive the Product Design 2021 Red Dot Award. It demonstrates that our innovative and sustainable packaging designs are making a difference. Partnerships


with businesses like Wine & Bite Box are extremely important to us. We embrace the challenge to improve and develop our packaging designs to meet the changing needs of our customers and to build on our expertise.” With the growth in e-commerce during 2020, accelerated due to the pandemic, Wine & Bite Box saw an increase of 21% in sales and currently, its products are being delivered across Brazil. “The new packaging solution


developed by Smurfit Kappa will ensure that my products arrive safely and securely to my customers, wherever in Brazil they may be, guaranteeing a positive experience from start to finish,” said Myriam Echeverri, sommelier and founder of Wine & Bite Box. “Each of my gourmet tasting boxes


are unique, and that uniqueness starts with the packaging. It is a great honour to receive this award together with Smurfit Kappa, as we are not only working on something that is innovative and sustainable, but also provides the best unboxing experience for customers.” Smurfit Kappa is known for Better


Planet Packaging, a portfolio of innovative packaging solutions which are designed to be more sustainable and tailored to customer needs.


10 Green Packaging International ● Summer 2021


includes 100% post-consumer waste (PCW) recycled fibres, industrial hemp, reclaimed cotton, and recycled jute. Ideal end-use packaging applications include cosmetics, fragrances, nutraceuticals/CBD, wine and spirits, fashion accessories, health and wellness, jewelry and watches, and technology and entertainment. All Envi Performance Board products


are manufactured in the United States and are FSC certified, manufactured carbon neutral (VERs), and made with 100% renewable Green-e certified wind powered electricity (RECs) under a third-party certified ISO 14001 Environmental Management System.


Sustainability is melded with


performance to ensure ease of converting and the ability to withstand rigours of the supply chain. High print fidelity, excellent folding characteristics with full ink coverage, embossing and foil-stamping capabilities have been conducted in-house and field-tested. Envi Performance Board is recyclable in the curbside mixed paper waste bin. Envi Performance Board features


five distinct portfolio offerings with a range of caliper and coating options.


Bio Paper Plus Colour Straw - available from Matrix Pack


Matrix Pack, a leading company in cutting-edge eco-friendly food packaging is announcing that, effective immediately, orders can be placed for its industry-first Bio Paper Plus Color Drinking Straws. Matrix Pack, already the trusted


supplier of paper drinking straws to Europe’s most Symbolic Quick Service Restaurants (QSR), Foodservice, Retail and Beverage/Bottling brands, is very


proud to combine environmental stewardship with the commitment to deliver the very best to customers and consumers. The modern paper drinking straw is


a new highly engineered product and Matrix Pack is leading the way with its new Bio Paper Color Drinking Straws line, focusing on food contact safety, performance, and price. More information: www.matrixpack.gr


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