INDUSTRY NEWS
aae technologies Looks Forward With a Fresh New Look
Adam Darling, Chairman of aae technologies
aae technologies, an award- winning manufacturer of specialist subsea equipment, has refreshed its brand and website as it looks to accelerate business growth in the UK and overseas.
Complementing the launch of its groundbreaking Easytrak Pyxis INS + USBL tracking system, the rebrand also underpins recent company expansion and the formation of aae’s dedicated geophysics and renewables divisions.
Originally founded as applied acoustics in 1989, aae technologies was launched in 2016 as a parent company for applied acoustics and sister company, modulus technology. Through its two sub-brands, the company designs and develops innovative hydro-acoustic solutions for customers in the marine, defence, oil & gas and renewable energy industries worldwide.
applied acoustics has twice won the Queen’s Award for Enterprise in the International Trade category, in recognition of its technical innovation and export growth.
Adam Darling, Chairman of aae technologies, first launched the company from a goat shed in his back garden. A talented engineer himself, he now heads a team whose products are used extensively around the globe and in ways that genuinely transform the world for the better – whether it’s playing a vital role in the development of offshore renewable energy installations, keeping marine traffic safe from underwater threats and hazards, or helping the scientific community gain a better understanding of the oceans.
The company’s rebrand encompasses contemporary new logos for aae technologies and its two sub-brands – applied acoustics and modulus technology – as well as a new website that incorporates the refreshed branding and effectively consolidates the three companies.
“Lockdown gave us an opportunity to refocus the business and find even better ways of connecting with our customers,” said Adam Darling, Chairman of aae technologies. “Our new website reflects a changing industry, and indeed a changing aae technologies, as
May 2021
www.sosmagazine.biz 7
we continue to develop new products and enhance our expertise in a number of areas, not least geophysics and renewables, which are vital industries both now and in the future.”
applied acoustics’ products range from sophisticated underwater positioning and tracking systems to acoustic equipment for sub-bottom profiling and geophysical surveys. modulus technology provides technical support for applied acoustics products, as well as custom engineering services for customers in need of bespoke solutions for one-off projects.
q +44 (0)1493 440355 E
hmoran@appliedacoustics.com H
www.aaetechnologiesgroup.com
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