CASE STUDY 15
whole of the Wembley area.” A range of amenities to “support both physical and mental wellbeing for the inhabitants” have also been included across the one-to-three bed apartments as part of this. The variety of home types are available at a range of different rental levels and discounts.
STRIKING A BALANCE
Designed to strike a balance between creating an engaging addition to the area and ensuring both expansive views and natural light for those living in and around it, Chesterfield House is described by Damien Sharkey, managing director of Hub Group, as a “unique massing response.”
“Softened by the subtle splaying of elevations and additional terraces,” the full brick facades have been carefully designed to add “richness of texture, providing character,” and also to be “read at a range of scales, he says.
As examples, spandrels of white glazed sawtooth bricks have been used on the towers, and the ground floor elevations are finished in green glazed brick and concrete surrounds. This “materiality” alongside the form is intended to present “a confident urban image on one level, and a more gentle, engaging
response more locally along the street,” explains Sharkey. Inside, while the apartments are
available unfurnished, Hub – and the building’s owners UNCLE – have worked with interior designers Design Agency to create contemporary furnishing options. With furniture from Bo Concept, every- thing from the sofas to the coffee tables and rugs have been “curated” so that potential residents can move straight in and be surrounded by furniture “they would actually want to own, changing the status quo of renting,” as Sharkey puts it. Furthering this “new take” on renting,
the developers have also included a number of amenities to Chesterfield House as outlined earlier. These include extensive cycle parking, a fitness studio with Technogym equipment and a TRX wall, a Zen Zone which incorporates a state-of-the-art InHere Meditation Studio, a rooftop terrace and BBQ area, and even an indoor basketball court. This is alongside “parcel holding, speedy repairs, and anything else residents need,” adds Sharkey.
COLLABORATIVE EFFORT The project was initially inspired by the “great efforts” underway within Brent to deliver much-needed homes in the local-
“FROM DAY ONE WE TALKED OPENLY WITH LOCAL PEOPLE TO UNDERSTAND WHAT THEY WANTED OUT OF THIS DEVELOPMENT – AND WHAT THEY DIDN’T WANT”
WWW.HBDONLINE.CO.UK
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