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WHY FACIALS ARE BRITAIN’S FAVOURITE SKIN TREATMENT


In recent years, facials have witnessed a meteoric rise in popularity. Treatments to remove blemishes, combat wrinkles, moisturise, regenerate, tighten and beautify the skin are in big demand amongst men and women. Skin Expert Dr Claire Oliver (GDC) examines why facials are Britain’s favourite skin treatment.


Beauty treatments and the desire for beautiful skin can be charted as far back as the Romans and the Egyptians. Cleopatra famously bathed in sour milk to improve her complexion. In the Tudor era, Queen Elizabeth I used white lead to help bleach the skin.


leave skin dull and tired looking with fine lines and wrinkles,” says Dr Oliver. “Whether it’s a professional clinic treatment or a face-pack done at home, facials are an important part of any skincare routine when it comes to cleansing and hydrating the skin, rejuvenating and revitalising it. Many facials include exfoliation, to remove dead skin and allow new skin cells to flourish. Plus, the moisturisers used are often rich in nutrients that can plump and hydrate,” she added.


WHAT’S THE DIFFERENCE BETWEEN A BEAUTY FACIAL AND A CLINICAL FACIAL?


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Many of us have experienced a ‘spa’ facial, a relaxing, cleansing, exfoliating or massaging treatment, with fragranced essential oils and feel-good products. From express 30 minute “lunch-hour” facials for busy lifestyles, to extended pampering beauty treatments, these facials are great for our wellbeing, and for cleansing and moisturising skin.


Clinical facials, such as those offered by medical led clinics such as Air Aesthetics, work slightly differently. “While a good skin care regimen can help maintain your skin between spa visits, it’s the professional facials that truly deep clean, nourish and rejuvenate your complexion,” says Dr Oliver. “The aim of clinical facials is to address problems, improve skin health and prevent significant skin issues. Leading technologies are used such as radio frequency, LED, vacuum or cavitation and medical grade products rather than cosmetic products are used.”


Fast forward through the centuries to 1910, when Elizabeth Arden introduced the first spa offering manicures and facials, heralding treatments much closer to the modern-day spa experience and a forerunner for the future of the beauty industry.


Despite significant scientific advancements in products and a far greater understanding of the skin and its renewal processes, the fundamental motivations for having facials remain the same today as in the past – anti-ageing, younger and firmer skin, clear complexions and a healthy appearance.


WHY ARE FACIALS GOOD FOR YOUR SKIN?


“Constant exposure to the elements specifically sun damage, stress, and everyday build-up of dirt, oils and make-up, can


THREE BENEFITS OF PROFESSIONAL FACIALS


•EXPERTLY TAILORED TO YOUR SKIN TYPE AND NEEDS With professional grade products, your complexion is given exactly what it needs, whether it be an anti-ageing, anti-acne, brightening, moisture-intensive, or lifting treatment.


•INCREASE THE EFFICACY OF YOUR PRODUCTS Use of technology such as Vortex for deep-cleaning and professional grade exfoliation rids the skin of any dead skin build-up, whilst lymphatic face massages help encourage blood and oxygen flow. Clear of congestion, your skin is better able to absorb ingredients from your products giving improved results, in less time.


•IMPROVE CELLULAR HEALTH Clinical facials offer the benefit of advanced technology


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FASHION, HEALTH & BEAUT Y DR CLAIRE OL IVER


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