THE PERFECTLY GROOMED MAN TOP 5 SECRETS


There was a time when a shave, a splash of cologne and a quick comb of the hair was considered a perfectly acceptable male grooming routine. Those days are long gone.


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Male grooming is one of the fastest growing sectors of the global beauty industry as men seek ways to enhance their appearance through improved personal grooming and face and body treatments. Hair styling has been joined by beard styling. Skincare has taken on a whole new meaning, and when it comes to body beautiful – the sky’s the limit.


Today, many men are turning to advanced products and non- surgical aesthetic treatments to help them achieve their personal grooming goals – guaranteeing they look and feel their best.


Dr Claire Oliver, Medical Director at Air Aesthetics comments, “The current trend for men is to emphasise their masculine features without changing their dynamic facial expressions. With the work place becoming increasingly competitive men are looking for treatments to help them look less tired, more alert and give them that edge. Some of the most commonly requested treatments for men are reducing lines and wrinkles, a sharper jaw- line, and a more prominent, strong chin. Men are also in favour of limiting their downtime post-procedure which lends well to non- invasive treatments - it’s all about presenting the very best version of themselves to the world with minimal intervention.”


TOP 5 MALE GROOMING AESTHETIC TREATMENTS


COOLSCULPTING® Even toned, fit men can find it impossible to lose stubborn pockets of fat in order to create the contoured physique they want. That’s where CoolSculpting® comes in. CoolSculpting®, the world’s number one body sculpting treatment, works to reduce the actual number of fat cells in specific areas of the body. CoolSculpting® permanently reduces fat with minimal downtime or risk of complications.


LIVE24-SEVEN.COM


FASHION, HEALTH & BEAUT Y DR CLAIRE OL IVER


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