Accessories


Modway Introduces New Headboards For Any Style By Gretchen Kast


Just in time for a fall bedroom refresh, Mod- way recently introduced a new assortment of headboards featuring trending styles and materials. Boasting rich textures, organic aesthetics and unique designs, these new collections add to the company’s expansive suite of bedroom furniture with pieces to complement any decor style.


Bringing beautiful wood grain to the bed- room, Modway’s new Archie, Draper and Robbie Headboard Collections feature rus- tic modern styles and mid-century accents. These versatile headboards adapt to almost any bedroom theme with three color options: black, walnut and gray. While the Archie and Robbie feature a paneled wood design, the Draper headboard blends tufted fabric—in gray, white, beige and azure hues—with a wood frame to create stunning interest. Neo-modern design takes center stage in the Collins Headboard Collection. Available


in six different color choices, this headboard is complete with a sturdy wood frame, foam padding and tufted upholstery for a mid-cen- tury inspired look. The Teagan Headboard Collection was de- signed for consumers looking to bring a chic luxury style to their sleeping quarters. Two dif- ferentiating designs, both with tufted patterns, make this collection a versatile addition to Modway’s bedroom furniture line-up. The first design features a polished gold frame and performance velvet upholstery in black, white and dusty rose. Its counterpart showcases a powder-coated metal frame with soft fabric upholstery in light gray, white and beige. Rounding out the new headboard arrivals is the Lizzy, a Parisian-inspired headboard that boasts sumptuous performance velvet upholstery and deeply tufted buttons in an attractive diamond pattern. This bedroom col- lection grants ultimate comfort when sitting up in bed due to its dense foam padding.


With each collection available in twin, full, queen, and king sizes, these headboards are intriguing focal points for bedrooms of all kinds. Visit modway.com


SHEEX Rolls Out Midnight Label Collection Featuring brrr˚ Technology


By Elaina Hundley SHEEX is delivering advanced cooling com- fort with the introduction of its new Midnight Label Collection. Combining the fit and per- formance of its premium engineered bedding with the addition of brrr° patented nylon fab- ric, this new line includes flat sheets, fitted sheets and pillowcases, as well as a duvet cover and sleep mask.


18 Sleep Retailer / Fall 2020


The Midnight Label Collection offers an instant cooling sensation and luxurious feel thanks to the unique “brrr˚material,” which con- sists of 37 percent brrr˚ nylon, 37 percent nylon and 26 percent spandex. The brrr°’s patented combination of natural cooling minerals, along with active wicking and rapid drying technolo- gies, work together to create a triple chill effect that is embedded in the fabric to prevent fading over time. This frictionless material helps en- hance the sleeping environment by minimizing the tugging and moisture-absorbing properties associated with traditional sheets. “Midnight is our silkiest and coolest sheet yet. It’s infused with amazing natural minerals that will never wash out. Your hair and skin will love the frictionless fabric,” said SHEEX Co-CEO Susan Walvius. The Midnight Collection is available in four colorways: mist gray, porcelain, spa blue and


stone. And as with all SHEEX fitted sheets, the extra wide athletic grade elastic fits snug- gly on mattresses up to 18 inches (Queen) and 20 inches deep (King). The SHEEX/brrr° venture finds two pow- erful, women-owned brands joining forces. The Midnight Label Collection is the collab- oration of three female entrepreneurs: SHE- EX Co-Founders & Co-CEOs Michelle Mar- ciniak and Susan Walvius and brrr° Founder and CEO Mary-Cathryn Kolb. Each woman is distinguished as members of EY’s Entrepre- neurial Winning Women North America. “We have always wanted to work on a col-


laboration with Mary-Cathryn’s amazing brrr˚ technology and mesh it with our SHEEX tech- nology,” Marciniak stated. “It’s great to work with another visionary female entrepreneur.” Visit sheex.com


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