PRODUCT FOCUS
3 Magniflex Vacuum-packed mattress experts since 1987, the Magniflex team boasts a unique know-how in the space. Its newly unveiled GiNO brand is scaffolded by a wide array of POP, merchandising materials like head- boards and foot mats, in-store training, video options, floor samples and more to create a ready-to-rollout ecommerce option. For the GiNO in particular, retailers are provided with a full digital advertising campaign, a dedi- cated e-commerce website and a “spaghetti box” designed carton for store display. Free- ing up valuable time and warehouse space for the retailer, Magniflex manages all prod- uct fulfillment and shipping to consumers. Magniflex products can be shipped directly to the retailer or consumer from either Ita- ly or the company’s U.S. warehouses for a speedy turnaround. GiNO boasts low invento- ry requirements for retailers and the program even allows for royalties to be paid to retailers when a product is sold online and delivered within their trading area.
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4 LOGICDATA With its SILVER Series adjustable bases, LOGICDATA is delivering a turn-key solu- tion that supports retailers as they navigate and adapt to new buyer patterns. LOGIC- DATA’s SILVER Series offers two adjust- able base options: the SILVERstandard and SILVERlite. Each model touts a modular, ready-to-assemble design that is adjust- able to fit any aesthetic style. Shippable via UPS or FedEx Ground, the products can be mailed in one or two easy-to-handle pack- ages to avoid oversize charges. LOGICDATA also provides complimentary product ware- housing. A simple, straightforward product, the bases are ready-to-use from the box to assembled frame in 15 minutes or less.
Designed to support retailer’s flexible online strategies by offering a comprehensive digi- tal selling option, LOGICDATA’s ecommerce program also provides product photos and assets featuring unbranded or private label packaging. Ensuring a smooth experience for its retail customers, LOGICDATA has a complete onboarding and integration pro- cess, walking each and every client through the essentials to increase attachment rates with digital sales. Finally, the company’s en- tire supply chain process for its adjustable bases is done in-house—which allows retail- ers to avoid any disruptions and gives them the ability to provide a superior customer experience to the consumer.
5 South Bay With over a decade of experience within the ecommerce space, South Bay offers its customers timely expertise. Providing support in building out custom digital solutions, South Bay helps retailers establish a differentiating story for their online programs—a material focus or branding message that will help them stand out in the increasingly crowded market. Recognizing how crucial it is for product development, marketing and fulfillment to coincide when designing online programs, South Bay can help target a program toward a specific regional audience or consumer segment and takes a consultative approach when supporting the online strategy of its retailer partners. Read more in this issue’s cover story.
Visit /
mlilyusa.com,
corsicanamattress.com,
magniflex.com,
logicdata.net and
southbayinternational.com
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