Promotion
A FLU SEASON LIKE NEVER BEFORE
NuMaRK aRe COMMITTeD TO SuppORTINg ITS MeMBeRS TO HeLp CONNeCT WITH THeIR CuSTOMeRS aND SuppORT THeM TO DeLIveR SeRvICe exCeLLeNCe.
C
OvID-19 has had a profound effect on communities and the value they place on
pharmacy and this season will provide an opportunity like no other to deliver private flu vaccinations to patients and importantly commissioned vaccinations to healthcare workers as part of the negotiated contract.
Communities will have a ‘forever changed’ perception of not only their own health, but the health of others and will have a new-found respect for the NHS and the pressures associated with treating conditions that could otherwise be prevented.
For this reason, more people than ever will want to access a flu vaccination service. Numark help members deliver a robust service and in addition to the essential elements such as training and vaccines, their marketing programme is second to none.
Marketing is critical. after all, there’s little point in having a seamless and
12 - pHaRMaCy IN FOCuS
well-planned service if nobody knows you are offering it.
It’s important to have a marketing campaign you can really get behind a successful service is reliant on a visually impressive and engaging campaign. Numark have invested on behalf of their members and developed a hugely powerful campaign that their members can really get behind to increase vaccination opportunities.
Their ‘patch of pride’ campaign is a social movement intended to inspire people to be proud to stand against flu. The nation feels a heightened responsibility to protect not only themselves but their loved ones and the NHS from the complications brought on by contracting flu.
The articulation of Numark’s campaign materials turns the plaster into a ‘patch of pride’. They want people to show off their patches with pride, creating a movement with
“Numark’s ‘Patch of Pride’ campaign is a social movement intended to inspire people to be proud to stand against flu”
people proud to stand against flu. To support members in Northern Ireland, Numark have provided a flu campaign pack comprising ‘patch of pride’ marketing materials, which can be used promote their service in an engaging and compelling way.
Patient Access To help further recruit patients to their vaccination service, Numark have partnered with patient access which currently has over ten million users. patient access is an app that allows people to book gp appointments and search locally for services delivered by community pharmacy. This enables Numark members to make their pharmacy instantly discoverable and allows
customers to book and pay for their flu vaccinations at the push of a button.
In addition to marketing support, Numark provide their members with everything they need to deliver a flu vaccination service via their vaccination Hub, which includes a range of resources from pgDs to training.
In today's challenging environment it is more important than ever to turn to an organisation such as Numark to provide the support, tools and practical resources you need to help you run your pharmacy business.
Not a member? Join us. Call 0800 783 5709.
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