Business news New APAC distributors forMartin Audio


Generation AV, the company that


represents Martin Audio


in the APAC countries, has ap- pointed a pair of new distrib- utors to target key markets in Asia. PT Goshen Swara Indone- sia has become the exclusive distributor for Indonesia, while Guangzhou Guidance AV Tech- nology Ltd Co will add to Martin Audio’s distribution network in China.


Headquartered in Jakarta, PT Goshen is a well-established distribution company, with representation right across the country. “They are a great fit for Martin Audio as they cover all the vertical markets we work in—from Touring/Rental to all the installation markets,” ex- plained Generation AV founder Dave McKinney. “PT Goshen’s MD, Cunario Suriya leads a ter- rific team of people, and sales director, Franky Cahyadi runs a highly motivated sales force. They have a highly capable technical team that will be able to provide product and system training to all our dealers and customers.” Martin Audio already enjoys a strong brand reputation and exposure within the country’s Entertainment markets, and PT Goshen’s goal will be to focus on expansion into other key vertical markets—from House of Worship and Live production through to Corporate and Edu- cation—as well as growing the foothold in Entertainment. “We are excited about what might be achieved together to ensure more engineers and users can experience the lat- est Martin Audio products and technology,” McKinney contin-


Exertis ProAV Australia has been appointed to distribute Con- tacta hearing loop and speech transfer systems. Expanding its business development initia- tives throughout Australia and New Zealand, Contacta, a lead- ing assistive living specialist, today announced the appoint- ment of Exertis ProAV Australia, part of Stampede and Exertis ProAV, to serve as its value dis- tribution partner to drive sales of its hearing loop and speech transfer systems in the region. In announcing the appoint- ment, Exertis ProAV Australia President & CEO Kevin Kelly credited the hard work of Ex- ertis ProAV Australia General Manager Nick Cocks in forging the new distribution agreement. “Nick’s 17 years of industry ex- perience played a major role in reaching this agreement with Contacta, a market leader in providing assistive living solu- tions, and this was a top priority of the company.” Amplifying Kelly’s point, Nick Cocks noted that, “As a new player in the market with a strong global presence we want to create long term supplier partnerships as a base for our business. We select the compa- nies we work with very carefully. What attracted us to Contacta was both the quality and the range of


their products, with


their innovative approach to the market they serve. We al-


P12 AV News November 2019 P4 AV News July 2020


ued. “PT Goshen are a great partner, with an incredible customer-focused attitude, which fits perfectly with the Martin Audio culture and it is a great testament to the new co- operation that they have been able to get the new acquisition up and running whilst in lock- down.”


“It is a privilege to add the Martin Audio brand to our portfolio as it complements our other distributed brands,” responded Cunario Suriya. “This will now enable us to of- fer full, end-to-end systems to our customers.”


The changes in China mean that existing distributor, Sino Hui Feng, will continue to han- dle the Entertainment market, under


which Martin Audio


has achieved great success in some of the leading nightclubs across the country. As of June 1, 2020 they will be joined by Guangzhou Guidance AV Tech- nology Ltd Co which will be re- sponsible for developing many new market opportunities on top of existing Martin Audio foundation in China, including the Hong Kong and Macau ter- ritories


Guangzhou Guidance is a newly established Profes- sional Audio Company, with headquarters in Guangzhou, led by General Manager, Xu (Rico) Ruixian. “The members of the new Guangzhou Guid- ance team have a long history in the Chinese audio industry and the company has quick- ly established its dealer net- work across the country, with a strong support network in place,” said McKinney. “Mar-


ways ensure we have the time and resources available to be successful with the brands we represent.” Contacta is one of the market leaders in Europe and the USA in the production of assistive listening products.


Based in


Kent UK, the company has 50 years’ experience developing advanced yet simple solutions for direct clients and distribu- tors.


Commenting on the appoint- ment, Contacta Head of Busi- ness Development Ran Meyrav said that, “We are excited to be working with Exertis Aus- tralia in this new partnership. This is a strategic market for our export sales, so it was vi-


tin Audio already has a great brand name in China, and with a great distributor like Guang- zhou Guidance AV Technology now partnering with us, we feel confident Martin Audio will be more accessible to more cus- tomers across the country.” “With the latest product re- leases from Martin Audio— such as Blackline XP, the expanded Adorn Series, and of course the new Wavefront Precision WPS Series—we are now set up to show and demonstrate these products to all regions of China,” added Xu Ruixian. “We look forward to getting these in front of cus- tomers as soon as possible and are relishing the opportunity to promote this famous brand in China.”


“In an ever-changing mar- ket such as China, where we constantly need to adapt and change in order to progress, we feel we now have the perfect structure to support our Martin Audio customers in all mar- kets,” reflects McKinney. “We are thankful to have two such great partners looking after our interests.” “China remains an important market for Martin Audio, while Indonesia offers the opportu- nity for growth,” concludes Martin Audio MD Dom Harter. “With the breadth of our port- folio it’s important that we can maximise sales across verti- cal markets. The addition of Guangzhou Guidance and PT Goshen is a reflection of that strategy and we have great con- fidence in both companies.”


Left to tight: Matt Marner, Steve Green, Mike Ransome Exertis ProAV Australia has been appointed todistribute Contacta


tal to find the right local part- ner. We felt that Nick and the team shared our vision and commitment


to high stan-


dards. We both aim to deliv- er the best solutions for the customer and, ultimately, the user.


Exertis offered us na- tionwide coverage, good ac- cess to the market combined with the wealth of know-how they bring to the table. They were the perfect choice and we look forward to working with them.”


Contacta, a leading assistive liv- ing specialist, today announced the appointment of Exertis ProAV Australia, part of Stampede and Exertis ProAV, to serve as its val- ue distribution partner


broadcast sector over the past few years and considers the alignment of MCR’s business a natural fit.


In response to the current Covid-19 crisis, and with tech- nology playing an increasingly critical role in the live broad- cast industry, the directors at both Video Europe and MCR Broadcast Hire recognised the need to accelerate the de- velopment of


their broadcast


solutions companies to ensure that both outfits remain com- petitive.


Ransome said: “Steve and I have been associates for years, supporting and working with each other on many occasions. Even though MCR is a relatively new set up, we know how we each operate, we know the sec- tors of our industry inside-out and we see that the time is now perfect to invest in our strong personal relationship and build on that for the future of both companies.”


Green said: “Mike has been extremely supportive of Video Europe over the past 20 years or so. With the Coronavirus cri- sis and the long-term decisions that were needed to be made in Video Europe, we recognised that MCR Broadcast Hire is a perfect fit with Video Europe’s business strategy. “Our own business consolida- tion has meant that we now have a fantastic opportunity to


years plus of experience in the broadcast hire and sports arena while MCR’s expert op- erative team also has many well-versed years in the in- dustry. Video Europe already has a healthy business in the cinematic world and has recently opened a new opera- tion in the USA. Video Europe’s live broad- cast equipment has already been transferred and moved to MCR’s operation in Chess- ington, London. This has transformed MCR’s business offering and the company is now in a position to offer a significant quantity of EVS, Sony HDC-4300 channels and a full range of Canon broadcast lenses including the UJ122 and UJ111 types, in addition to the company’s


proved. We are still independent entities and trading separately, but as a partnership our busi- nesses now have deeper focus to offer an even better service for our clientele. Together we are stronger.”


MCR and Video Europe in strategic partnership


MCR Broadcast Hire and Vid- eo Europe Ltd today announce they have entered into a stra- tegic partnership, formalising the existing and longstanding relationship between Mike Ransome and Steve Green and aligning the two companies’ business operations.


Steve Green and Matt Marner, directors at Video Europe, have entered into a shareholding agreement in MCR Broadcast Hire alongside MCR’s Manag- ing


collaborate with not only an associate but a friend in the business.”Marner said: “The partnership is a perfect devel- opment for both companies. MCR is a natural alliance for Video Europe and whilst this is not a merger, the alignment of both companies provides benefits to both sets of cli- ents.” The


partnership


Director, Mike Ransome. Video Europe has invested significant funds into the live


brings to-


gether considerable skills in business and broadcast technology strategy, technol- ogy development and deploy- ment. Ransome alone has 30


already comprehensive broad- cast hire inventory. Ransome will spearhead the live broadcast segment of the business with all Video Europe’s enquiries be- ing seamlessly and efficiently redirected to MCR, while Video Europe concentrates on other sectors of the broadcast and cin- ematic industry.


Ransome continues: “We can now offer a substantially en- larged hire service to the profes- sional broadcast industry. With Video Europe alongside MCR, the customer experience will be streamlined, efficient and im-


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