Business News


Exertis Hammer announces DDN Distribution agreement


Value-add distributor Exertis Hammer today announced an EMEA-wide distribution agree- ment with the world’s leading big data storage supplier to data-intensive, global organi- sations, DDN. The vendor de- signs, develops, deploys, and optimises systems, software and storage solutions that en- able enterprises, service pro- viders,


universities, and gov- ernment agencies to generate more value and accelerate time to insight from their data, on premise and in the cloud. This, says Adam Blackwell, General


Manager at Exertis


Hammer, makes it a perfect fit for the award-winning dis- tributor’s portfolio: “New and existing customers will hugely benefit from DDN’s focus on artificial intelligence, big data and high performance com- puting (HPC) that this partner- ship will bring to our offering, alongside Exertis Hammer’s value-add ethos and proven ex- pertise in the storage and en- terprise arena.” “Adding DDN to our reputable market-leading portfolio, which includes stalwarts such as In- tel, AMD, and Nvidia/Mellanox, and now key name in the indus- try, DDN, gives Exertis Hammer


Fisher & Paykel customers in the United Kingdom now join those in the USA, Canada, Australia and New Zealand in being able to access a new and improved digital experience following the launch of its new online platform – developed in partnership with digital commerce consultancy Tryzens – spearheading the com- pany’s digital growth strategy. Fisher & Paykel has been de- signing and selling household appliances since its foundation in New Zealand in 1934, and has grown into a global business, operating in 50 countries. With a design heritage that is founded on a pioneering spirit and a cul- ture of curiosity, they challenge conventional appliance design to deliver innovative, human-cen- tred appliances.


In keeping with this spirit of innovation and customer focus, Fisher & Paykel wanted its online offering to elevate the customer experience with rich, engag- ing content. Its global footprint meant that it needed a platform that enabled the quick and easy


enhance customers’ ability to extract value from and manage their data better, faster, and safer.


DDN designs, develops, de-


ploys, and optimises systems, software and storage solutions that enable enterprises, service providers, universities, and government agencies to gener- ate more value and accelerate time to insight from their data.


the ability offer a true end-to- end solution, ideal for key ver- tical markets such as AI, M&E, and HPC.”


DDN provides scalable solu- tions that fit customers’ at- scale data needs today and in the future. This means faster ingest, maximised processing, and reduced application run times through simple and prov- en architectures. All with the goal of accelerating research, delivering faster results and in- creasing revenue. Globally, and in every industry, DDN empow- ers thousands of customers to accelerate their business using artificial intelligence and deep learning. The introduction of its innovative solutions to Ex- ertis Hammer’s portfolio will


deployment of sites in different regional markets, managed from one unified platform.


Fisher & Paykel was already le- veraging Salesforce Sales Cloud, Service Cloud, Marketing Cloud and Community Cloud, so the team opted to develop the new websites on Salesforce Commerce Cloud to deliver an enhanced customer experience. Tryzens was the ideal partner to support this transition, with its deep ex- pertise in managing multi-cloud integrations and helping retailers to roll out their online presence on an international scale, to new markets and regions. With the launch of its new on- line experience and Tryzens’ guid- ance, Fisher & Paykel’s staff can now manage all elements of the customer experience in each of the markets they serve from one platform, ensuring a more per- sonal and market relevant cus- tomer channel. Rudi Khoury, EVP of Marketing and Customer Expe- rience at Fisher & Paykel said: “Tryzens’ ability to work in an agile way in markets around the


DDN has also, within the past month, announced support for NVIDIA DGX A100 systems in its A3I solutions. DGX A100 is the world’s first 5-petaflops AI system that


consolidates the


power and capabilities of an entire datacentre into a single flexible platform. A3I com- bines DDN storage, DGX A100 systems and NVIDIA Mellanox high-speed networking to sup- ply optimised compute and I/O based on common principles of parallelism, performance and scale.


fully


DDN A³I storage solutions are optimised


to accelerate


machine learning and artifi- cial intelligence applications, streamlining deep learning workflows for tivity. Working


greater produc- with


leaders like NVIDIA and Hew- lett


Packard Enterprise,


industry A³I


artificial intelligence storage solutions harness the knowl- edge from customer-proven de- ployments to make AI-powered innovation easy and maximize any customer’s scalable GPU and CPU investments.


Fisher & Paykel teams up with Tryzens


world aligned well with our meth- odology and global strategy. To date our experience has been that we have seen the smooth- est launches and transition to the new sites based on the great collaboration between our teams. Tryzens was able to guide us with expert advice at critical decision points, helping us to join up all elements of the customer journey and deliver a seamless experi- ence.”


Andy Burton, Tryzens Group CEO, said: “We’re delighted to have launched Fisher & Paykel’s new online channels, providing a premium customer experience and the flexibility to serve multi- ple international markets. Fish- er & Paykel truly embodies the ethos of quality, excellence in service and an unwavering desire to offer innovative products that set it apart from other retailers in this competitive industry. This ethos has been carried through into the new platform, to make it more engaging for customers and further elevate the Fisher & Paykel brand.”


The timing of this attack high- lights a major challenge facing organisations in the wake of the coronavirus pandemic – man- aging multiple crises concur- rently. Peter Groucutt, Man- aging Director of Databarracks explains: “Dealing with a sec- ond disruption while already in a weakened state increases the impact significantly. This is the reality Honda is facing now.” Like many car manufacturers, Honda has struggled to deal with the COVID-19 crisis, re- porting significant losses for the fiscal quarter ending in March. Groucutt continues, “Ransom- ware attacks are becoming more disruptive. Post attack, organisations now spend weeks remediating and restoring their systems. In fact, research ear- lier in the year revealed the av- erage downtime for businesses hit by ransomware can now last 16.2 days – up from 12.1 days


reduces some risks, but others will need to be addressed. Re- mote working is not necessarily any less secure, but the change and upheaval has created op- portunities for criminals to ex- ploit. New phone systems and collaboration software increas-


Collaboration adds to cyber attack risk


Earlier this month car manu- facturer Honda was hit by a cyber-attack affecting its ability to access its email and internal systems. The attack was felt across its entire global network, with experts widely suggest- ing it could be the work of the “Ekans” or “Snake” ransom- ware strain, designed to attack industrial control systems net- works.


in the third quarter of 2019. “Ransomware attacks are in- credibly difficult to deal with in the best of situations, but it is even worse to be facing it during the global pandemic and various states of lockdown for its sites across the UK, US, Turkey, Italy and Japan.” “All organisations should re- assess their risks in the current situation. A disparate workforce


es the chance of being fooled by phishing emails due to a lack of familiarity. Staff new to remote working and changes in process also create openings to exploit. Existing response plans may not work for a remote team and the lockdown restrictions so think about how they should be adapted.” Groucutt continues, “Not only will it take time for Honda to fix the issue, it will also add further fi- nancial


pres-


sures to the business, at a time when it is still dealing with the fall- out from the pandemic. IT downtime, whether from an outage or a data breach, impacts


an


organisation in


a cost. The fact


ways but al- ways


several carries Honda


has put pro- duction on hold


across


multiple glob- al


and sent fac- tory


home, shows how debil- itating


this


attack is and the longer oper- ations are shut down the more costly this will become.”


locations, workers


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