16
Islands show puts emphasis on
small-lot farming Sun, after weeks of rain, puts damper on show attendance
by TOM WALKER
DUNCAN – Attendance at the ninth annual Islands Agriculture Show, February 6- 8, suffered from the first sun in weeks after weather that had been so intense it precipitated flooding on parts of the island. “The sun actually hurt our attendance,” says Shari Paterson, executive director of the Cowichan Exhibition Society, which hosts the show. “It was probably the first sunny weekend day in the last two months and people took in the sunshine rather than the show.” Paterson says the show
attracted about 1,700 visitors, including 500 school children for the Friday education stations around farm safety. The trade show attracted more than 50 exhibitors. Friday saw a full day of
expertise for the start-up cannabis producer. “We weren’t telling people
how to grow it,” says Paterson. “But there is so much information that needs to get out on the federal, provincial and local regulations, how to work your way through
You’ve tried the rest.
Now try the
BEST.
government policies, how to insure your crop and how to build facilities.” For the conventional
farmer, there were workshops on selling to large buyers, developing a food hub, tips for new farmers, wildfire resilience, local water issues and managing nutrients. Aggregation is a key issue
for small-lot mixed vegetable farms on the island. While many young farmers use their personal relationships and media savvy to build direct sales through farmers markets, community supported agriculture (CSA) programs, smaller retail and restaurant sales, they lack the infrastructure to move to the next level.
The session Breaking Down the Barriers to Large Buyers addressed the gap that exists between farmers and purchasers. Representatives from retail,
processing and institutional buyers spoke of the difficulty they have in accessing local products, and farmers talked of not knowing where and how to sell. James Street from the BC
COUNTRY LIFE IN BC • MARCH 2020
Cowichan 4-H Horse Club members accepted a $200 cheque from the Cowichan Valley Regional District on behalf of Vancouver Island 4-H during the opening reception at the Islands Ag Show. TOM WALKER PHOTO
Ministry of Agriculture outlined some of the opportunities for selling to government institutions under the recent Feed BC initiatives. But the piece that remains unsolved is how to aggregate production from a number of small farms into a volume sufficient to supply larger purchasers. Darren Stott, principal consultant with Greenchain Consulting of Vancouver
discussed the eight factors for successful food aggregation in Food Hubs 101. The eight factors include forming key partnerships, establishing key resources for success, attracting and maintaining customers, establishing the right mix of customers, finding a champion and strong manager, cultivating highly engaged food producers, setting a path for profitability and securing the right level of funding before you start. “There’s a lot of support for
aggregation in BC,” he notes. However, it doesn’t always
work out. Stott was one of the principals in Vancouver Farmers Markets (VFM) Direct, which shut down last fall because it lacked critical mass and failed to get the eight factors right. “It closed in some way due to all eight of these factors,” says Stott. “It was only realizing $350,000 in sales and food hubs need around twice that, $700,000, to be successful.” Cammy and James
Lockwood of Lockwood Farms and Nick Neisingh of Tatlow Road Farm shared tips for success as new farmers. The Lockwoods manage
4,250 free-range laying hens and a two-acre mixed vegetable operation. They were named BC-Yukon Outstanding Young Farmers for 2019. Neisingh and his partner, Niki Stutinski, farm vegetables on seven acres. The young farmers shared the stories of resourcefulness, hard work (including off-farm income), love of food and community connections that have kept them going. “The marketing needs as much thought as the growing,” says Neisingh. Both farms credit an involvement with the Duncan farmers market as a cornerstone of their success. Speakers were thanked for their contributions, but in lieu of speaker gifts, a donation was made on behalf of gold- level sponsor Cowichan Valley Regional District to Vancouver Island 4-H.
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