KEYNOTE


Our systems are not just for the big and famous clubs. Last year, we launched the BU50, which is the most


affordable and user-friendly grass grow lighting system we built yet


2019 Masterclass


a fan and a cooling mechanism that cools down the pitch in summer, to prevent plant stress and grass diseases.


How often do you run Masterclasses? Research and Development Centre


Historically, I used to travel around the world visiting stadium managers and groundmen and we found, in the most part, that customers didn’t talk to each other about the systems, so the Masterclass was born to allow attendees to come together. They started fourteen years ago with a few people in a room, who were offered a Snickers and a banana for lunch, and now have grown into a key event in the sportsturf calendar. They are currently held annually for our customers (by invite only) and comprise two days of speakers and workshops. We don’t want them to be commercially led and about selling our products; they are based on gaining knowledge and an exchange of information. In the future, we may have to look at multiple events; Europe, UK, Asia and


America, to accommodate the vast number of attendees from all corners of the globe.


How many staff do SGL employ?


We currently have thirty plus staff - which we often find people are surprised by. All of the knowledge and expertise is developed in-house with our own R&D, agronomists, marketing department etc. and then much of the production is outsourced with close partners.


Do you sell direct or through a dealer network?


We mostly sell direct, although, we do have a few partners we work with in certain parts of the world such as Japan to help with the language barriers. Moving forward, we will be looking to work with UK distributors for the supply of the BU series, but the larger systems would always require a personal approach.


Thank you for your time.


When we have a new customer, we analyse their stadium, we calculate exactly how much light


comes onto the pitch and we use climate databases to determine conditions


SGL team 44 PC April/May 2020


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