Application news Guns N’ Roses’ - ‘Not in this Lifetime’!


Creative Works London delivers immersive and spectacular visuals to Guns N’ Roses' North American Tour using disguise and Unreal.


When Guns N’ Roses’ success- ful ‘Not In This Lifetime’ tour switched to disguise for its North American leg, it opened up new creative possibilities to enhance the already visually spectacular rock show. The tour wrapped last November with two shows at The Colosseum in Caesars Palace, Las Vegas. The three-year world tour played 158 concerts selling more than 5 million tickets and grossing $584 million. The ‘Not In This Lifetime’ tour that start- ed in 2016 marked the first time that Axl Rose, Slash and Duff McKagan played together since 1993. Screenworks-NEP Live Events was the disguise rental partner for the tour. Jeremy Leeor, Managing Di- rector, and Dan Potter, Creative Director, at disguise studio Cre- ative Works London, coordinat- ed the creation, execution and delivery of the Ghostrain and traditional show walk-in opening sequence using the new disguise and Unreal integration, currently going through Beta testing. "A lot of what we created for the Guns’ tour visuals was built similarly to the way triple-A game assets are made using highly cre- ative and flexible 3D tools like Cinema 4D, ZBrush, 3Ds Max and Substance Painter to create high-quality assets that can then be moved into real-time render engines like Unreal Engine,” ex- plains Dan. “This is how we’ve always done it, and it makes a lot of our content stand out for its depth, texture and richness."


Rendering


He points out that: “the render- ing process on any project, in a conventional sense, presents many render engine and creative compositing options, and is cen- tral to how we achieve the di- verse range of visual styles in our work. With the introduction of real-time render engines, you’re shifting the focal points of stages when you are developing a look to different points in the project timeline. This can be quite liber- ating if you’re working on some- thing that plays to the strengths of the look you want to achieve and using the right tools to do it." Creative Works felt that dis- guise’s ability to offer Unreal Engine integration presented a great opportunity to dive into the disguise pipeline to create added value for the tour. “Hav- ing worked in live-show environ- ments for over a decade, Jeremy and I knew we need to move fast on these opportunities, so as soon as we got the blessing of Guns N' Roses manager Fer- nando Lebeis of Team Brazil we didn’t waste any time starting the conversation with disguise to flesh out a plan,” says Dan. “We began the process with an eye on previewing something in Las Vegas at the Caesars Palace Colosseum show, which gave us time to work with Guns N’ Roses’ production team to integrate the new tech we needed to pull off the idea.”


Being able to scale content to


Creative Director Dan Potter at disguise studio Creative Works: "A lot of what we created for the Guns’ tour visuals was built similarly to the way triple-A game assets are made using highly creative and flexible 3D tools like Cinema 4D, ZBrush, 3Ds Max and Substance Painter to create high-quality assets that can then be moved into real-time render engines like Unreal Engine.”


any screen on the tour was crit- ical, he notes. "After the initial creative and technical conver- sations we worked out a suitable idea that we could deploy in the show that would still work within the context of Guns N’ Roses yet not be critical to any key tech- nologies and systems already in- stalled on the show set. Our solu- tion was to create a PBR-based high resolution 3D asset of our Ghostrain and classic bullet logo and put it through its paces in


Unreal Engine. The combina- tion of the LED screen quality, disguise’s gx 2cs and the Unre- al engine handled it beautifully. Even though we had to scale all the content for new screen di- mensions in The Colosseum, we didn’t have to sacrifice any reso- lution in the quality of the visuals in the process – a real bonus!”


Advantages Overall, Creative Works found


numerous advantages to using a disguise solution. “disguise removed several pain points in building


live show content,”


says Dan. “We could develop the vision with the end product in mind as early as possible and create, test and adjust content sequencing ideas dynamically as the project unfolded. We built our content with confidence knowing that what we were de- livering would work as expected and set up the show content in


advance so that when we shared our creativity via disguise design- er files nothing got lost in trans- lation."


“The ability of disguise to let you seamlessly resize the con- tent to fit the new screen at The Colosseum, one of the world’s largest and highest resolution screens at a moment’s notice, to create a sensation similar to seeing clearly for the first time - was a giant win for all parties involved,” says Jeremy.


Capgemini chooses Sony TEOS for a smarter workplace


Capgemini is a global leader in consulting, technology services and digital transformation with 50-years heritage. It’s a global, multicul- tural company of over 200,000 team members in more than 40 coun- tries. Sony TEOS and BRAVIA Professional Displays drive energy effi- ciency and boost collaboration in new eight-story eco office in Paris


In July 2019, Capgemini opened a new office


for its


Ile-de-France employees in Issy-les-Moulineaux, Paris. Spanning 33,250m² over eight floors, it is home to 3,500 staff and boasts 57 meeting rooms, 5 “zen rooms”, a gaming area and a gym. Designed to foster well-being, collaboration and creativity, the new workplace has sustainability at its core with a Triple HQE certification and pioneering use of geother- mal energy.


In keeping with this ethos of sustainability and creativity, Capgemini needed a workspace management and digital


nage solution for the new office that would maximise energy ef- ficiency and time management, while creating new collabora- tion opportunities for staff.


Sony relationship


Capgemini had previously en- listed Sony to streamline room management and signage in of- fices in Milan, Nantes and Lille as well as, in 2016, its campus in Chantilly. The unique cam- pus has 60 meeting rooms, a 450-seat auditorium and 300


sig-


In July 2019, Capgemini opened a new office for its Ile-de-France em- ployees in Issy-les-Moulineaux, Paris. Spanning 33,250m² over eight floors, it is home to 3,500 staff and boasts 57 meeting rooms, 5 “zen rooms”, a gaming area and a gym.


interface to manage the numer- ous digital signage locations. The solution reduced time spent for Capgemini’s AV man- agement teams and the sleek, professional design of the in- stalled hardware impressed visitors.


Following the success of the campus installation, Capgemi-


P12 AV News November 2019 P6 AV News April 2020


create a bespoke solution that met our specific needs.”


Sustainability


With installer Alliance Project, Sony put in place its TEOS suite of workplace management tools. In conjunction with more than 300 BRAVIA 4K Profes-


rooms nestled within 52-acres of parkland outside of Paris. Sony supplied a total manage- ment solution powered by its TEOS suite of tools with the clear goal to make room us- age seamless while providing a straightforward dashboard


ni were happy to return to Sony for its new office. Infrastructure Manager at Capgemini com- mented: “Thanks to the close collaboration between Cap- gemini and Sony a solution has been designed to reduce time spent on signage maintenance and management while creat- ing an intuitive, stylish experi- ence for visitors to the campus. As we began work on the new office, we were confident Sony would once again be able to


sional Displays, Sony provided a complete solution that offers powerful collaboration features and puts technology at the core of the workplace. To meet Capgemini’s exacting needs on sustainability and to maintain the green credentials expected of its new workplace, an essential requirement of the installation was the ability to tightly control screen energy usage and reduce the overall use of paper. The Sony BRAVIA Professional Displays, as such, were chosen for their bright, en- gaging displays with seamless connectivity options, alongside their best in class energy con- sumption.


TEOS Manage’s advanced an- alytics and dashboard-style in- terface provide Capgemini’s AV and IT managers with detailed insights on device usage, allow- ing them to identify and drive greater energy efficiencies. The TEOS digital signage tools meanwhile mean rich, engaging content can be easily custom- ised and disseminated across the office space remotely. Within the meeting rooms, TEOS Connect enables employ- ees or guests to wirelessly pres- ent from laptops to the BRAVIA displays, making meetings more efficient and less stressful. With no messy wires to worry about, no extra hardware required and the ability to connect to four us-


ers simultaneously, teams can come together and collaborate quickly, without losing time trying to set up a screen. Ad- ditionally, as a straightforward and reliable digital solution en- abling seamless collaboration, TEOS Connect has significantly reduced the need for back-up paper handouts in meetings. Since its opening, the re- sponse to the Sony solutions has been positive: “The TEOS suite of tools and the leading displays from Sony have saved our teams not only time, but our overall office has seen a reduction on energy and wast- ed paper. For Capgemini, its


new workplace was always de- signed as a place that marries well-being, collaboration and sustainability. Sony instantly understood this and was able to create a solution that powerful- ly responded to our needs while always meeting and driving for- ward those guiding principles.” Looking ahead, as a future proof solution, Capgemini and Sony will be adding and un- locking new features in the coming months with plans al- ready to work together on in- stalling TEOS solutions at addi- tional offices worldwide.


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