OUR BRAND VALUES DRIVE OUR SHARED SENSE OF PURPOSE.


WITH MANY BRAND VALUES AT OUR FOUNDATION, THERE ARE TWO THAT RISE TO THE TOP:


POSITIVE IMPACT


Built by the COMMUNITY, supported by the community, sustained by the community—we are woven into the fabric of Burlington.


Our promise to make the performing arts accessible to all, regardless of any and all barriers, begins with our tireless commitment to EQUITY and inclusivity.


As STEWARDS of our rich legacy, we are dedicated to preserving and protecting our beautiful historic art deco theater while ensuring our fiscal stability and a prosperous and sustainable future.


WORLD-CLASS EXPERIENCE


We believe art ignites curiosity, fuels imagination, and invites DISCOVERY—of new and different experiences, diverse cultures, and artistic genres.


We believe everyone should have the opportunity to experience the creative energy, anticipation, excitement, and sheer JOY of live performance.


We honor and celebrate ARTISTRY. From world renowned performers to those just beginning their creative exploration, we all aspire to greatness in ourselves and in our work.


WHAT’S EVOLVING?


A SIMPLIFIED & UNIFIED BRAND that more clearly expresses who we are and how our community already sees and interacts with us—as “the Flynn.”


A SHORTER NAME that brings us back to our roots as the Flynn, already overwhelmingly used inside and outside the organization.


AN ENHANCED GUEST EXPERIENCE at every touch point—from our website and our programming, to how we greet our guests and our signage. We’re more committed than ever to providing a joyful and memorable experience.


A COHESIVE BRAND STORY that clearly and succinctly expresses the world-class experience and the positive impact we have on our community.


OUR NEW LOGO and evolved brand echoes our past while embracing a powerful position of strength for the future.


Have Questions? Reach out. Email Kevin Titterton, our Director of Marketing and Communications, at ktitterton@flynncenter.org.


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Photo Credit: Luke Awtry


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